Tokidoki Collaborates With Ju-Ju Be on New Bag Collection
tokidoki, the pop culture brand meaning “sometimes” in Japanese, is partnering with renowned diaper bag company, Ju-Ju-Be, on a brand new collection launching in stores September 2012.
Launched in 2005 and known for its fun features, the definitive Ju-Ju-Be ‘Super-Smart’ bag is about to get super cool. Each bag will have the outstanding quality and detail Ju-Ju-Be is known for, including crumb drains and mommy pockets, with tokidoki’s signature urban prints, “Iconic” and “TD Dreams,” throughout eleven unique styles. Included in this collection are backpacks, wristlets, totes, and messenger bags that will appeal to consumers of all ages.
Stand-out features of the tokidoki x Ju-Ju-Be collection will include its exclusive trims and embossed linings, as well as co-branded pull zippers. All products are antimicrobial and machine washable with Teflon®-treated fabric to reduce odor and help prevent stains from sticking. Other notable features include ergonomically curved straps, memory foam changing pads, plenty of compartments for organization, insulated bottle pockets for climate control, and all metal hardware.
The collection will range from $18.00 – $188.00, and is set for release in department and specialty stores as well as ju-ju-be.com and tokidoki.it on September 1, 2012.
About tokidoki®
tokidoki, which translates as “sometimes” in Japanese, is the vision of Italian artist Simone Legno and his partners, serial entrepreneurs Pooneh Mohajer and Ivan Arnold. Since debuting in 2005, tokidoki has amassed a cult-like following for its larger-than-life characters and emerged as a sought-after global lifestyle brand. This innovative company is known not only for its eye-popping aesthetic and criminally cute characters but also its megawatt partnerships with the likes of mega brands such as, Hello Kitty, Karl Lagerfeld, LeSportsac, Barbie, Onitsuka Tiger, Marvel and others. Tokidoki is sold in its own retail stores located in Los Angeles and Santa Monica, CA. For more information, please visit www.tokidoki.it
About Ju-Ju-Be
Ju-Ju-Be™ fuses technology, style, and attitude into the hottest diaper bags on the market. Ju-Ju-Be shows that products as utilitarian as diaper bags can be intensely intelligent while still being fashionable and fun. A truly balanced blend, Ju-Ju-Be prides itself on putting the FUN in function! Ju-Ju-Be is available nationwide at fine retailers. For more information about Ju-Ju-Be, please visit www.ju-ju-be.com and www.shopjujube.com.
tokidoki Media Contact:
Marla White, SnL Communications
310-996-0239
mwhite@snlc.net
Ju-Ju-Be Media Contact
Omar J. Cunningham, P3R Publicity
310.552.5318
Omar@myp3r.com
