Nov 19, 2022

Toy Association unveils its Holiday 2022 STEAM Toy Guide

The Toy Association recently unveiled its “Holiday 2022 STEAM Toy Guide,” which includes 30 officially accredited STEAM (science, technology, engineering, arts, and math) toys. Families can now shop the list of products, which includes hands-on toys and activities that engage kids in earth sciences, engineering, coding, and more.

Each toy on the list has passed a rigorous evaluation process to earn an official “STEAM Stamp of Approval.” All accredited toys have met the strict criteria set in The Toy Association’s STEAM Toy Assessment Framework, developed in partnership with The Good Play Guide™. The toys are tested by children and experts from The Good Play Guide™ using a scientifically proven method developed by Dr. Amanda Gummer, who has a PhD in neuropsychology and more than 20 years of experience working with kids and families.

“These curated STEAM toys are wonderful options for parents and gift-givers seeking unique, educational, and engaging gifts for children this holiday season,” said Anna Yudina, senior director of marketing initiatives at The Toy Association. “Each toy will spark kids’ curiosity and open them up to new worlds to explore, while supporting independent play and age-appropriate learning goals. The list below offers richly rewarding, skill-building play for children as young as 18 months old, all the way up to tweens and teens.”

The Toy Association’s STEAM toy accreditation program was launched in 2021 in partnership with the Good Play Guide™, following years of research to identify and detail specific characteristics of a good STEAM (science, technology, engineering, arts, and math) toy for various age groups. To learn more about The Toy Association’s ongoing STEAM initiative, visit toyassociation.org/STEAM or contact steam@toyassociation.org.