The Western Toy & Hobby Representatives Association announced ToyFest, the specialty toy industry’s premier buying event, and The Reunion, a souvenir, gift and resort trade show produced by RedlineXpo Events, will co-locate at The Expo at World Market Center Las Vegas for April 2027.

The partnership brings together two shows that serve overlapping audiences — buyers from specialty retail, zoos, aquariums, museums, theme parks and resorts — under one roof for the first time. For Reunion attendees who have been asking for more toys and games, ToyFest delivers exactly that. For ToyFest buyers stocking full gift shops, The Reunion’s souvenir, gift, and resort vendors fill the rest of the shelves. Together, the two shows will offer 300-plus booths across complementary categories — a focused, productive environment buyers in this industry have come to value.

“ToyFest has always focused on delivering real value to buyers. With this partnership, and the combination of our exhibitors in The Expo and permanent showrooms, we’re bringing together the best of the best, giving buyers an unmatched sourcing experience in one place,” said Sandy Lepire, president of ToyFest.

The Reunion, which launched in 2024, was purpose-built to give the souvenir, gift and resort industry a dedicated spring buying event — providing the lead time buyers and exhibitors need for custom product orders and fulfillment before peak season. ToyFest, produced by WTHRA for nearly 65 years, is one of the toy industry’s most established buying events marketing and selling the newest products in a relaxed, community driven environment.

“We built The Reunion on the idea that the right environment matters as much as the right products. ToyFest shares that philosophy, and together we’re giving buyers an even stronger reason to make Las Vegas part of their spring buying calendar,” said Founder and CEO Evan Shoda.

Both shows will maintain their individual identities and exhibitor rosters. Buyers attending either show will have access to the full floor, with more sourcing opportunities across both industries in a single trip.

Further attendee and exhibitor information for both shows can be found at thereunionexpo.com and toyfestUS.com.