Jul 1, 2013

Triple Treat Radz Now a Triple Winner as 2013 Creative Child Top Toy of The Year Plus Dr. Toy’s Best Vacation Product

On the heels of interactive Radz winning Tillywig Toy’s Spring 2013 Top Fun Award, this triple treat — a toy, a candy and a virtual experience — is now a triple industry winner. The novelty line of Radz candy dispensers was just named by Creative Child magazine as the 2013 Top Toy of the Year. At the same time, Dr. Toy taste-tested the adorable and affordable line and deemed it a 2013 Best Vacation Product.

Wrote one mom reviewer from Creative Child, “I can see my kids asking me to buy the entire collection!” Agreed industry guru Dr. Toy (aka Stevanne Auerbach, PhD), “this new candy dispenser for Generation Z is a fun item to take along.”

Take along, pack along or clip on; Radz fits anywhere kids want to go. Each Radz dispenser can fit in a pocket, clip on a belt loop or be worn on a lanyard around the neck. Kids (and grownups) like to attach their Radz to a backpack, sports bag or beach bag. Dress up your Radz with whimsical add-ons like glasses or switch up its detachable hair/ hat with that of another Radz character. Anyway you transport it, Radz is like no other novelty collectible on the market, especially starting at just $4.99.

Launched in late 2012, the Radz Everyday Series 1 line offers eight loveable characters like Antic, Bubbs, Critter and Scorch. This past spring, Radz added Turbo and Alexis to the series. Kids already adore the new line collectively known as Radz Gone Wild with Scratch the Tiger, Bandit the Zebra, 

Spanky the Monkey and Squeak the Penguin. The latest Radz collectibles are Sports Crazy — Homer the baseball, PK the soccer ball, Hoops the basketball and Jaxon the sports fan. All are priced within a weekly- allowance budget.

Judges at both Creative Child and Dr. Toy shared a few observations as they played, tasted and clicked online in the whimsical world of Radz.

Creative Child
2013 Top Toy Of The Year in the Novelty Toys Category
Winning top honors from Creative Child is especially newsworthy since the judges are the very folks who purchase these products! According to the Creative Child website, the magazine’s awards program is unique in that all products submitted are reviewed by moms, music educators and early education professionals. Each year the magazine hosts a 2-day event where over a hundred guest reviewers are invited to review products at one station and then move to another station throughout the day. This allows for each product to be given multiple reviews. “Terrific site! My kids would play these website games and eat the candy all day if I let them,” commented one Creative Child reviewer.

Dr. Toy
2013 Best Vacation Product
Each Radz toy character comes with a pack of mouthwatering candy, a backpack buddy clip, and a code to access exclusive games, videos, and game app downloads on RadzWorld.com. Radz are a perfect summertime treat for kids. Fans can share their summer travels and Radz adventures by submitting photos for the Where in the World fan art gallery. Free iOS apps are a great way to keep kids engaged during long travel days. Many of Radz’s online and app games supplement childhood education by promoting the development of spatial, mathematical and memory skills. Radz candy is gluten-free and peanut-free.
“I appreciated how interactive, fun and whimsical these cute, interchangeable characters were,” concluded Auerbach.

Dr. Toy is one of the world’s leading experts on play, toys, and children’s products. With 30 years of direct experience, Dr. Auerbach includes educationally oriented, developmental and skill building products from the best large and small companies in her four annual award programs: Best Classic Toys, Best Vacation Products, 100 Best Children’s Products, and Smart Play Products of Excellence. Over 80,000 people a day visit Dr. Toy’s online guide. In addition, Radz Brands recently won the Top Fun award in three categories from Tillywig Toy Award.

ABOUT RADZ BRANDS
Radz Brands provides fans of all ages with the world’s first interactive toy, candy, and entertainment experience. Each collectable novelty toy candy dispenser in Radz’s line of over 250 characters comes with its own package of tasty Radz candy and a code to access exclusive videos, games and more on Radz’s online entertainment portal, RadzWorld.com. Radz codes can also be used to unlock special features in Radz’s growing arcade of mobile apps available in the Apple App Store. Radz candy is produced in North America and is gluten-free, peanut-free and kosher certified. Visit Radz’s website at www.RadzWorld.com.