Sep 10, 2012

Trollbeads Introduces an Awe Inspiring and Diverse 2012 Autumn Collection

Design driven Trollbeads A/S originated in a small jewelry shop over 35 years ago in the suburbs of Copenhagen, Denmark staking claim as the first and original bead and bracelet company. Since then Trollbeads has become the global leader in the build-a-bracelet category. The highly coveted and diverse Autumn Collection 2012 is an exquisite compilation featuring five inspiring categories of hand-crafted beads.

Trollbeads Autumn 2012 Collection Features:

Six-bead Coral Kit – This bright and fall-like hues of c oral and scarlet are featuredin this beautiful kit. Each bead uniquely features a gorgeous array ofstripes, bubbles, flowers, buds and waves waiting to reflect the warm fires of crisp autumn afternoons.

Indigo Kit – Inner warmth is softly conveyed by the soothing and earthy colorsof the Indigo Kit. This mystical collection causes one to meditate upon finding the center,reflecting in quiet despite the world’s rapid pace and finding a tranquil place within which to rest.

Sterling Silver beads – The sterling silver aspect of the Autumn Collection is well introduced by beads that symbolize the strong bonds holding friends and family closely together. The unforgettable moments of the marriage proposal, the wedding dance, and the timeless miracles of birth and parenthood are all available to celebrate through Trollbeads. The Playing Cards bead has also been brought forth from the archives to help to remember lazy afternoons playing cards with friends and siblings.

Twelve Chinese Zodiac animals – Unlock the mysteries of Chinese astrology through our collection of Chinese Zodiac animals. You may be a Dragon by birth year, a Snake internally, an Ox truly and a Goat secretively. Does one of the four animal trines describe your character? How will the four Pillars of Destiny shape your life? Study the Shengxiao and discover

Three faceted gemstone beads – Nothing is more beautiful than the forms and colors created by the forces of nature as expressed in the three faceted gemstone beads of Chalcedony and Green or Zebra Jasper; a rich yet delicate accent to any bracelet.

To further celebrate the launch of Autumn 2012, Trollbeads will announce a Pinterest Contest beginning August 31st. Pinterest users and Trollbeads fans are encouraged to get creative this Fall, and enter the Pin to Win Shades of Autumn contest. Pinners will select one of the five categories, and create a board that displays their Autumn inspiration. Upon entering, they will have a chance to win three beads of their choosing. http://pinterest.com/trollbeadsusa/autumn-2012-collection/

To preview the entire 2012 Autumn Collection and learn more please visit www.trollbeads.com and/or visit us at www.Facebook.com/TrollbeadsUS

About Trollbeads A/S: The Company behind Trollbeads USA Inc. is Trollbeads A/S. The mission is to create beautiful, imaginative jewelry and also to involve and touch people all over the world. Each piece in the Trollbeads collection has its own history, taking its inspiration from mythology, astrology, fairy tales, fauna, flora, cultural diversity, and last but certainly not least, in the familiar things of everyday living. Trollbeads products include beads on bracelets, necklaces, earrings, rings and accessories. www.Trollbeadsuniverse.com

Trollbeads Mantra: As artists, we seek to express beauty through all that is magical, mystical and whimsical in the world around us… so that others may find self-expression and enjoyment through our work.As craftsmen, we seek to create jewelry from nature’s finest and most durable materials, constructed of the highest quality…so that our work is considered the standard of excellence. As an enterprise, we seek to engage with those who share our vision, our passion and ideals, and to transact honestly with all… so that we are known as a company with a soul.www.Trollbeadsuniverse.com For image requests or press information please contact:

Leeann@Lasilverpr.com or p: 917.680.5824
Ali@ali-fee.com or p: 212.947.2600