Tweens Find Their Sweet Spot With Sugar Lulu Accessories
Sweet, chic, and totally unique, the world of Sugar Lulu is a world where anything is possible. A world where girls get to express their style, explore their creativity, and embrace their love of beautiful things.
Once little girls cross the threshold of eight or nine, they become their own demographic called tweens. Being too old for simple craft kits but too young for driving, they search for brands that speak to them. Sugar Lulu, a new lifestyle brand that features DIY jewelry, room decor, and sleepover games that are age-appropriate and fun, focuses on this sweet spot in a young girl’s life. Look for their launch January 7-14 at The Atlanta International Gift & Home Furnishings Market Building 2, 14th Floor, Suite 1401.
With names like No Rules Jewels and Picture Perfect Pin-Ups (as in clothes pins), the appeal of Sugar Lulu for pre- adolescents ages 8 to 12 is easy to see. Between school, friends, sports, and family, a girl needs to squeeze in sleepovers, birthday parties, and fashion choices. Sugar Lulu offers a creative outlet, from making your own bling and playing hilarious girlfriend games to decorating your room.
Sugar Lulu’s creator, Shari Kaufman, is also the successful co-founder of innovativeKids. As the mother of two boys and one tween girl, she reveals, “My kids have always been my main inspiration when I sit down to develop new products. When my daughter passed 8 years old, she asked me, ‘How come there is nothing for me anymore?’ I realized she had outgrown our books and games, and it was time to explore the world of tween girls.”
What Kaufman found, in searching the marketplace for her growing daughter and her friends, was a lack of products that hit the mark in terms of fashion and function. So she developed Sugar Lulu, which strikes just the right balance for this ever-growing and changing market.
Grownups will be pleased with the great prices of Sugar Lulu’s product line that ranges from $4.99 for Bling String Bead Kits to $9.99 for Sleepover Games to $19.99 for Black Argyle or Pink Scroll Sticker Albums, and an amazing design-your-own jewelry No Rules Jewels program with something for every budget. Girls can use their allowance or baby-sitting money to pick out something fun. Moms and dads can stay on budget while rewarding their girl for a good report card or selecting perfect party favors that wow every time.
The fun continues online at www.sugarlulu.com where girls can swap jewelry designs, share their latest room décor inspiration, and inspire others with loads of great ideas. Girls also get to be part of the Sugar Lulu experience as they vote, review, blog, and vlog about new products and help shape the direction of this special tween brand.
Listed below is a sampling of Sugar Lulu’s product line launch for Spring 2014:
No Rules Jewels • Ages 8+ • $2.50 and up
Necklaces, bracelets, rings, oh my! These sophisticated pieces add polish to any outfit. Best of all, they are one-of-a-kind—designed by her. Choose charms for long or short necklaces or bracelets, crystals, and jewelry stickers to mix, match, and layer. The look is sweet yet totally unique.
Bling String Bead Kits • Ages 8+ • $4.99
Choose your favorite color — blacks, blues, greens or maybe multi? Make ’em, wear ’em, then share ’em. Kits come wrapped in an adorable candy container. Each bite- size pack can make three bracelets or tons of rings. Sweet!
Games For Girls • Ages 8+ • $9.99
These pretty and portable tin cases with handles are ideal for sleepovers, on-the-road adventures, or just visiting with BFFs down the block. Choose one or all four games:
This or That — uh, how well do you really know your friends? This game features 50 mind boggling cards that might be ridiculous, may be disgusting,
but will always be hysterical.
Truth or Dare — nobody is safe with this game of revealing questions and risky dares. No one will win or lose but silly, crazy, hilarious fun is guaranteed! Includes 25 truth cards and 25 dare cards.
M.A.S.H — Will your destiny be magical? Amazing? Super or hilariously horrible? It’s time to count down and play with fate to reveal your ultimate destiny. Kit includes 10 category cards, a pencil, 3 M.A.S.H pads and a lucky die.
Fortune Teller — Girls will unlock the secrets of the future (!) when they ask the questions they’ve been dying to ask! Games include 25 question cards and 50 fortune finding answer cards.
Picture Perfect Pin Ups • $14.99
Choose Purple Twirl or Pink Paisley kits that unravel to 6 feet of shiny chain and 6 reversible, pretty patterned clips. Display anything that inspires at this moment: from magazine clips and hand-written notes to class pictures, Picture Perfect Pin-ups lets girls change their look as often as they change their mind!
Sticker Books • $19.99
Sticker collecting is back! Kaufman found that when her daughter went to sleepover camp, all the girls were into trading and collecting stickers, yet she couldn’t find a tasteful (not kiddie) sticker book for her daughter to tote her collection. Sugar Lulu is the answer! Sticker collecting gets an upgrade with these super sweet 8” x 10” albums that let girls collect and protect all of their stickers in one perfect place. Choose Black Argyle or Pink Scroll.
Fans of Sugar Lulu will follow them on Facebook, Twitter, Instagram, and more, and share their creations at www.sugarlulu.com. The site will have videos, sharing features, and more to make Sugar Lulu truly a girls’ community.
ABOUT SUGAR LULU
With a mantra of “live life beautiful, live life smart, love life always, follow your heart” this tween-centric brand gives girl power to girls who are 8 to 12 years old. See all of their products at www.sugarlulu.com.
