Vance Kitira, a subsidiary of Sullivans Home Décor, unveiled its new Scented Candle Collection, designed to meet the growing demand for premium, trend-driven home fragrances.

“We’re thrilled to introduce a collection that speaks directly to current consumer preferences,” said John Lanman, Chief Executive Officer of Sullivans. “With extended burn times, unique fragrances, and vibrant colors, this collection is designed to add both elegance and lasting value to any home.”

The scented candle market continues to experience explosive growth, with candles now being the highest-selling category in home fragrance. Nearly 85% of consumers across all age groups plan to purchase candles in the next year, and the market is projected to reach $9.7 billion by 2027 (WGSN.com).

“Candles are a consumable product that drive repeat purchases, and with 66% of consumers creating a ‘signature scent’ for their home, this collection offers retailers a great opportunity for ongoing sales,” said Stacy Dubinski, Vice President of Marketing at Sullivans.

The Vance Kitira Scented Candle Collection and more is now available for purchase and will be featured at January markets, including Dallas, Atlanta, and Las Vegas. Special promotional offers will be available to celebrate the launch.