Feb 15, 2013

Vera Welcomes New Licensee: Enesco, LLC

The Vera Company is proud to announce their newest licensing partnership with Enesco, LLC to produce a variety of gifts with the art of contemporary American artist Vera Neumann. Enesco is a global leader in the giftware, home and garden décor industries. They serve more than 44,000 customers worldwide and sell to a wide variety of specialty retailers as well as mass-market and direct mail retailers. Enesco’s Vera line of gifts will debut to the trade in Summer of 2013.

Susan Seid, President of The Vera Company commented “It is wonderful to be partnering with Enesco to create a new collection of Vera giftware. Not only do they understand the essense of Vera’s art but they have strong capabilities in both design and distribution. We know that this will be an exciting and unique collection.”

Kathi Lentzsch, CMO of Enesco, had this to say about the new partnership, “We are delighted at Enesco to have the opportunity to partner in giftware with the Vera Company. Vera’s desire to bring art into people’s lives is a perfect fit with Enesco where we strive to touch people’s lives with emotion. Her legendary passion for bright colors and fresh patterns has stood the test of time and will translate beautifully into classic and timeless gift collections. Our first collection will be launched in June 2013, with a big splash at the Summer Market in Atlanta in July.”

About The Vera Company

The Vera Company is a contemporary lifestyle brand based on the designs of legendary designer and artist Vera Neumann—who believed in art’s ability to inspire and enrich lives. We believe that fine art should be accessible to everyone and should not only be relegated to the walls. Rather, people should surround themselves with art in every aspect of their lives.