Jun 19, 2017

Visual Comfort & Co. debuts largest showroom in the world in Dallas

Visual Comfort & Co., the premier resource for signature designer lighting, celebrates the grand opening of its largest showroom in the world, located in the newly opened Interior Home + Design Center at Dallas Market Center. The showroom, in space 1D111, officially opens on Wednesday, June 21 with a personal appearance by designer J. Randall Powers from 1-3 p.m. followed by a celebration at 4 p.m.

Visual Comfort & Co. produces lighting with some of the most influential names in design using natural materials of exceptional quality and distinctive, hand-applied, living finishes. The product lines include collections from world-renowned names: Thomas O’Brien, J. Randall Powers, Kelly Wearstler, Alexa Hampton, AERIN, E. F. Chapman, Barbara Barry, Christopher Spitzmiller, Suzanne Kasler, Peter Bristol, John Rosselli, Eric Cohler, Barry Goralnick, Clodagh, Ian K. Fowler, Michael S. Smith, Joe Nye, Studio VC, Niermann Weeks, Ralph Lauren, and kate spade new york.

In Dallas, the full Visual Comfort & Co. collection is available in the newly opened Taylors, IHDC 1D111. Taylors is a lifestyle showroom offering many of the leading home décor lines available to retailers and interior designers including Visual Comfort & Co., Ralph Lauren Home, Phillips Collection, Lacefield Designs, Bliss Studio, Dessau Home, Emissary, in2Green, and SHADOW CATCHERS. On Friday, June 23 at 5 p.m. the showroom will celebrate Jane Murray’s 20 years of ownership.

“We look forward to presenting our signature designer lighting collections in our dynamic new home year round,” said Andy Singer, founder and president, Visual Comfort & Co.

“Visual Comfort is quite simply one of the most important lighting companies in the world, so we are thrilled that Dallas is the location of their largest showroom,” said Cindy Morris, president and CEO of Dallas Market Center. “They will benefit greatly from our steady traffic of loyal customers and new buyers eager for stylish products.”

Dallas Market Center is the largest and most successful design center in the U.S., welcoming thousands of interior designers to its global trade events, including Total Home & Gift Market, in addition to hosting more than 2,000 members of the design community each month visiting an unequaled collection of open-daily showrooms.

On Wednesday, June 21, the Interior Home + Design Center, including Visual Comfort & Co., debuts with the grand opening of phase one featuring the largest expansion of home décor showrooms at Dallas Market Center in more than forty years. A private reception hosted by Dallas Market Center and title sponsor ELLE DECOR will commemorate the celebration. Invited guests will enjoy entertainment from DJ Brandon Olds, light bites, a dessert bar, signature cocktail, and champagne. Individual showrooms inside the Interior Home + Design Center will also hold special events creating a celebration throughout the newly renovated building.

On Thursday, June 22, the Interior Home + Design Center presents a Day of Education geared toward retailers and interior designers seeking insights and inspiration from design luminaries including James Swan, Robin Baron, Michelle Nussbaumer, Nancy Price, Hermes Mallea, Toma Clark Haines, and Daniel Larsson.

Design showrooms at Dallas Market Center currently serve a discerning design community actively seeking new resources for residential and commercial projects across the U.S. and Latin America. In addition to Total Home & Gift Markets, the market center hosts a full calendar of design events throughout the year in partnership with organizations including ASID (American Society of Interior Design), TAID (Texas Association of Interior Design), and IDS (Interior Design Society), which held their national conference at Dallas Market Center in April 2016.  For 2017, Dallas Market Center will host 20 design events during non-market time periods, the largest of which welcomes more than 600 interior designers.

To make plans for upcoming markets, visit the Dallas Market Center website including the Design page and download the Dallas Market Center App. Also, keep up-to-date on all information by visiting Dallas Market Center on Facebook, Twitter, Instagram, Snapchat, and the DMC Daily Dose.