Votivo launched its reimagined Signature Collection, marking the brand’s first comprehensive design evolution in its 30-year history.

The new collection will debut at Atlanta and Dallas Market this January, offering retailers a fresh perspective while maintaining the brand’s well-known fragrance formulations that have garnered a loyal following for three decades, according to the company.

“While our commitment to creating one-of-a-kind fragrances remains unchanged, we recognized an opportunity to evolve our visual presentation to resonate with both our devoted customers and a new generation of fragrance enthusiasts,” said Amy Dawes, vice president of sales and marketing at Votivo. “This redesign represents a thoughtful evolution that honors our heritage while embracing contemporary aesthetic trends.”

The Signature Collection is designed to feature refined packaging that complements modern retail environments while maintaining Votivo’s iconic fragrances, including the bestselling Red Currant, Clean Crisp White and Saint Germain Lavender, according to the company.

The collection introduces:

• Signature Candle: A sleek, modern vessel hand-wrapped in tissue paper and housed in a re-imagined box featuring a color-block design and detailed fragrance descriptions. Available in all fragrances.
• Tortoise Candle: An elegant tortoiseshell vessel with a chic glossy metal lid, perfect for elevated home décor. Available in top eight fragrances.
• Signature Reed Diffuser: Classic vessel design offering continuous fragrance diffusion with fiber reeds that release twice the fragrance, no flipping needed. Available in all fragrances.
• Room & Linen Spray: New and back by popular demand, specially formulated for both fabric and space refreshing. Available in all fragrances.
• Discovery Candle: Perfect for fragrance exploration and scenting small spaces. Available in all fragrances.

The launch also reintroduces Fresh Tomato Leaf back from Votivo’s fragrance vault, “capturing the essence of earthy vine and juicy tomato and evoking freshly tended soil and the promise of ripe produce,” the company said.

“We’ve carefully curated this collection with our retail partners in mind,” Dawes added. “The refreshed aesthetic creates an impactful shelf presence while maintaining the premium quality our retailers and their customers expect from Votivo.”

The new Signature Collection will be available for viewing and ordering at:

• Dallas Market: Jan. 7-14 | World Trade Center — OneCoast Showroom #180
• Atlanta Market: Jan. 13-20| AmericasMart — Building 2, Floor 18, OneCoast Showroom #1800