Apr 19, 2022

VOW Bridal & Formal celebrates strong attendance

VOW Bridal & Formal closed its first 2022 Atlanta edition with strongest-ever exhibitor participation and pre-Covid buyer attendance, welcoming retailers across all bridal and social occasion categories, April 12-14 at AmericasMart Atlanta.

“Social events are back and VOW Bridal & Formal experienced one of its best-ever markets as a result,” said Caron Stover, senior vice president, Apparel Leasing at IMC. “People are eager to celebrate and retailers need to restock to address pent-up consumer demand. From weddings to homecomings, pageants and everything in between, Atlanta is a primary destination for the bridal and social occasion industries.”

The April edition of VOW Bridal & Formal, which ran concurrently with Atlanta Apparel’s April market, welcomed attendees from 47 states, Washington DC and Puerto Rico, as well as 11 countries. The April 2022 edition of VOW recorded year-over-year growth in two particular retailer categories: prom with 60% growth and bridal nearly 30%.

VOW Bridal & Formal buyers eager to source for the next season filled the fashion theater on Wednesday evening for the first-ever VOW Live Model Presentation showcasing trends.

“Our Live Model Presentation enabled retailers to socialize and reconnect while previewing trends in bridal, mother-of-the-bride, flower girl and men’s formal,” said Morgan Ramage, Atlanta Apparel’s fashion and events director. “We are excited to continue education on trends in a way that allows our attendees a chance to network while learning, especially as the social occasion industry makes its incredible comeback.”

VOW Bridal & Formal now presents its collection of bridal, prom, quinceañera, mother-of-the-bride, accessories, homecoming and special occasion lines three times annually: April and August in Atlanta and with a new West Coast edition debuting in August in Las Vegas.

VOW Bridal & Formal Atlanta runs August 1-6 at AmericasMart Atlanta concurrently with World of Prom & Social occasion, and VOW Bridal & Formal Las Vegas runs August 15-17 at the Expo at World Market Center Las Vegas. For more information, visit https://www.atlanta-apparel.com/Markets/VOW-Bridal-and-Formal.