Dec 11, 2012
Watch Out: For the New Watch Area at Ambiente

Where did you buy your last watch? In a fashion boutique? In that trendy lifestyle shop or at a classical furniture store? It is a long time since jewellers were the only shop-owners to sell watches. Fashionable chronometers are enjoying ever increasing popularity, particularly as an additional assortment. As the world’s most important consumer-goods fair, Ambiente is reflecting this development in a specially designed watch area of its own. Thus, from 2013 onwards, the wide-ranging product portfolio of the fair for living, furnishing and giving plus tableware, kitchenware and household will be extended even further.

Thanks to the great interest on the part of the exhibitors, the watch area is now almost fully booked up. “What also particularly pleased me were the numerous inquiries from international suppliers. For the coming Ambiente, however, we shall start by concentrating on the watch market in German-speaking countries and then, as a second step, extend the offering to international exhibitors,” says Yvonne Engelmann, Head of Ambiente’s Giving Section.

The focus of the new watch area is on trend-driven and design-oriented watch manufacturers. Among others, the selection of suppliers includes Certus, Christoffel, with the OBAKU Denmark design brand, Kadloo, Laco Uhrenmanufaktur, M&M Germany, the Marlox Group, with brands such as edc by Esprit, Puma Time or Mondaine, as well as Filius Zeitdesign, with the Arne Jacobsen, Jacob Jensen or Rosendahl Copenhagen brands.

Prominently placed at the entrance to Hall 9.3, the watch area is in the very best of company: the site is encircled by Carat, Ambiente’s fashion, design and jewellery section and by Personal Accessories. The latter include not only trendy leather and knitted accessories but also fashionable shawls and scarves or belts. Ambiente 2013 will witness a strong growth in both the Carat and the Personal Accessories sections. The way the halls are structured ensures that not only purchasers from the jewellery and lifestyle segments will have only short distances to cover and be able to benefit from the synergistic effects. Purchasers for fashion boutiques or furniture stores, retail chain stores, department stores or shops specialising in products relating to table decoration, home décor and living styles can also take advantage of the concentration of additional assortments in Hall 9.3.

Ambiente, the leading international trade fair
Ambiente is the leading international trade fair for products for the table, kitchen, household, giving and decorating, as well as for home and furnishing accessories. For five days at the beginning of the business year, around 4,500 exhibitors occupy 27 exhibition halls to show what consumers will be able to see in shops around the world throughout the year. However, Ambiente is a must not only for the range of products, which is unrivalled in terms of both depth and breadth. The world’s leading consumer-goods fair is also distinguished by a wide variety of events, promotional programmes for young people, trend presentations and awards ceremonies.

Background information on Messe Frankfurt
With a turnover of € 467.5 million and 1,725 employees worldwide, Messe Frankfurt is Germany’s biggest trade-fair organiser. The Messe Frankfurt Group has a global network of 28 subsidiaries and around 50 international Sales Partners, giving it a presence for its customers in more than 150 countries. Events ‘made by Messe Frankfurt’ take place at more than 30 locations around the globe. In 2011, Messe Frankfurt organised 100 trade fairs, of which more than half took place outside Germany Messe Frankfurt’s exhibition grounds, featuring 578,000 square metres, are currently home to ten exhibition halls and an adjacent Congress Centre. The company is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent. For more information, please visit our website at:

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