Wayland businesses back competition
Businesses in Wayland are backing a competition which could boost the local economy by encouraging people to explore their local trades.
More than 30 independent shops in Watton and surrounding villages have joined the scheme, which challenges customers to assemble a jigsaw puzzle by collecting a different piece from each store.
The competition gives traders an opportunity to promote their goods as customers have to ask a specific question about the business to receive a puzzle piece in return.
Those who successfully complete the jigsaw will be entered into a draw to win an entire prize fund made up of goods donated by the participating retailers.
The scheme was launched by Breckland Council’s Pride in Breckland team and the Wayland Chamber of Commerce.
Salena Dawson, chairman of Wayland Chamber of Commerce, said: “I felt we had a responsibility at the Chamber in these hard times to do something proactive.”
“The competition enables the community to find out more about businesses in the Wayland area and has the specific result of increasing trade.”
“We are supposed to be the voice of Wayland businesses and we have been quiet for too long.”
Breckland Council, which was approached by Wayland Chamber of Commerce to design the initiative, believes the competition will persuade people to shop locally, buy seasonal produce, and travel fewer miles for their goods.
