Mar 19, 2019

Wild & Wolf has new partnership with Draper James

Gifting manufacturer Wild & Wolf has a new partnership with Draper James, Reese Witherspoon’s charming Southern inspired lifestyle brand. Under Reese Witherspoon’s direction, the new collection of gifts, drinkware and stationery accessories launched on March 15, 2019.

Under the new partnership, Wild & Wolf will create products across a broad range of categories including stationery, lunchware, drinkware, travel accessories, gardening products and more. The product design and development will be managed in-house by Wild & Wolf’s License Brand Team based in its Bath, UK office. The range launched exclusively in Paper Source on February 15, and then into the wider U.S. retail market from March 15.

The products tie in seamlessly with Draper James’, Southern design featuring its signature Magnolia print, gingham check pattern, Georgia peach theme and sayings like Think Happy Thoughts and Call Your Mama.

Anna Lees, lead product developer, worked hand-in-hand with the Draper James’ team. Inspiration was drawn from Southern tailgates, the story of Sisterhood and even Reese Witherspoon’s new Southern “how-to-guide” from her book, Whiskey In a Teacup.

Kathryn Sukey, head of design at Draper James, said, “We have been working hard to perfect our stationery and home goods, and it’s so exciting to see the ideas come to life. We took all of our heritage print accents — stripes, magnolias, and gingham — and carefully incorporated them into this line. Some of my favorite pieces are the party planner, the recipe box (complete with Reese’s grandmother’s coconut cake recipe), and, of course, our whimsical trinket trays.”

Founded by Reese Witherspoon in 2015, Draper James is steeped in Southern charm. Draper James’ goal is to bring contemporary yet timeless Southern style to wardrobes and homes no matter the location. Find out more about Draper James on their website.