Williamsburg and Avanti Linens Unveil New Bath, Kitchen and Table Collections
WILLIAMSBURG and new licensee Avanti Linens will unveil the first of their collaborations in a collection of bath, kitchen and table linens at the New York Home Fashions Market, September 19-23. Avanti’s powerful design expertise and rich contemporary esthetic, paired with an understanding of WILLIAMSBURG’s roots, have led to the development of 11 beautiful new patterns. From bath towels and shower curtains to table runners and pot holders, Avanti’s new products for WILLIAMSBURG fuse style trends of today with design traditions of the past, for a look of timeless elegance fit for any home.
Avanti’s designers found inspiration in WILLIAMSBURG products from Pratt & Lambert and new designs from Royal Heritage Home to create new lines packed with color, style and flair that coordinate beautifully with other WILLIAMSBURG products. Avanti Linens’ new WILLIAMSBURG pieces include shower curtains, accessories and bathmats; kitchen is made up of napkins, pot holders, kitchen towels and window curtains; and table consists of cloths, place mats, runners and napkins.
Avanti has incorporated a variety of colors on trend for today, from creamy yellow with pops of chartreuse, to warm coral and orange, to grey-blues and rich browns. Rich hues coupled with a variety of inspiration have allowed Avanti to create 11 distinctive looks for WILLIAMSBURG. Whether floral, damask or ikat, a resist, embroidery or chintz, Avanti’s new WILLIAMSBURG products are diverse and well suited for contemporary homes.
To make an appointment to see Avanti’s WILLIAMSBURG collection, contact Samantha Lacher at Mfa – 212.528.1691.
About Avanti
Avanti was founded in 1969 by Arthur and Sandy Tauber and Arthur still runs the company today. Avanti is the premier manufacturer of embellished towels in the world, which was the company’s sole focus for the first 37 years of business. Bath accessories were added in 2006 and table, kitchen textiles and window treatments in 2009 with the acquisition of Tweel Home Furnishings. The company operates out of a 175,000 square foot facility in Moonachie, NJ, which houses manufacturing, warehouse and distribution, as well as all of our headquarter functions, including sales, marketing and design. There is also a 5,500 square foot showroom in 295 5th Avenue.
Avanti… originality in the best of taste, often imitated, never duplicated. That’s the Avanti story.
About WILLIAMSBURG
The WILLIAMSBURG® brand is where trend meets tradition, offering fresh, spirited designs in all categories of home and gift. With products inspired by the 18th century and designed for today’s lifestyle, WILLIAMSBURG is the preeminent leader of American style. The WILLIAMSBURG brand was recognized as a winner of AmericasMart Medal of Excellence Award at the 2011 ICON HONORS. The Colonial Williamsburg Products Program includes 40 licensees producing more than 7,000 products under the WILLIAMSBURG and WILLIAMSBURG Reserve brands. It operates 20 retail stores and website,www.WilliamsburgMarketplace.com. Sales of WILLIAMSBURG products support the preservation, research and educational programs of The Colonial Williamsburg Foundation, the not-for-profit organization that oversees the restored colonial capital in Williamsburg, Virginia.
