Mar 23, 2011

Woodstock Chimes® Ring Alive Online

SHOKAN, NY – Woodstock Percussion, Inc., makers of the world-famous Woodstock Chimes® and the award-winning Woodstock Music Collection®, partnered with Whereoware to re-design and enhance its website, www.chimes.com. The re-designed Website brings the unique sounds of Woodstock to life online. Focusing on Woodstock’s customers, the site features easy ways to browse and interact with products, a state of the art shopping experience and loads of multimedia features.

“Consumers cherish the quality of our products, their fine tuning and superior sound quality. We wanted our website to immerse them in the sounds of Woodstock,” said, Woodstock Percussion’s Founder / Owner Garry Kvistad. “Incorporating the sounds of each instrument, plus inserting video directly into the shopping experience, lets our customers have that experience.”

Woodstock’s diverse products presented the challenge of providing customers with multiple ways to shop. Rather than force all customers to shop one way, Whereoware worked with Woodstock to structure the product content and shopping experience from multiple perspectives. The result is a dynamic user-orientated Website that is still easy to understand and navigate. Customers can shop by product type, sound or gift idea. Plus, the multimedia pieces are worked directly into the product information. Anytime a customer finds a product they can easily hear and view the instrument in action without having to search any further.

“We have an enormous amount of content, so it is important to present that information in a way that is logical to our customers” said Stacey Bowers, Woodstock Percussion Executive Vice President. “Whereoware really got into the heads of our customers and found a way to organize all of our content so it is accessible and easy to browse through.”

The new website provides retailers and Woodstock’s sales force comprehensive online and offline order history and account management tools including: inventory counting and reordering tools, open order information and order tracking information. For the end-consumer, an innovative store locator shows not only stores that carry Woodstock’s products, but also products that were recently shipped to each store. This makes it easy for consumers to find a store with the product they desire. Plus, if a consumer wants to buy online, the site will take their order and submit it to Shopatron, so it can be fulfilled by a local retailer.

“Beyond an outstanding shopping experience, we wanted to give our customers state of the art account management tools. Whereoware’s platform lets our clients access their account information 24/7. It is like being able to call customer service anytime day or night,” said Betsy Harrington, Woodstock Percussion, Senior Vice President of Sales.

About Woodstock Chimes®

Woodstock Percussion, Inc., makers of Woodstock Chimes® and the Woodstock Music Collection®, is a leading manufacturer of precision-tuned windchimes, award-winning musical instruments and soothing home and garden décor. Grammy® recipient Garry Kvistad and his wife, Diane, created their first product over 30 years ago in New York’s Hudson Valley, where the company continues to design gifts and accessories using superior materials found around the world. The result is a unique collection of over 200 different products that bring joyful sounds to people of all ages. Popular collections include: Asli Arts®, Precious Stones, Woodstock Gongs, Inspirational Chimes, Temple Bells and, of course, its Classic Chimes. For more information on Woodstock Chimes®, visit www.chimes.com or call (800) 422-4463.

About Whereoware

Whereoware is a web strategy, design, development and marketing company. With proven success and endorsements from leading players, Whereoware has been serving manufacturers in the Gift, Home and Lighting Industries for over 10 years. Founded by Gift and Home Industry veterans, Whereoware has unique insights into the complex operational and marketing challenges within the industry. It turns that expertise into smart solutions for today’s manufacturers. Whereoware is located at 505 Huntmar Park Drive, Suite 200 in Herndon, VA 20170. For additional information about Whereoware call 703-889-1200, contactsales@whereoware.com or visit www.whereoware.com.