Jitni Announces New Line of Scarves
Jitni, creator of luxurious handmade scarves made from cashmere, silk and fine knits in a variety of styles, announces a 2012 line available on http://jitni.com.
Jitni’s new line of scarves breaks through traditional, everyday offerings by starting with natural colors, breathable fabrics and free-flowing comfort. Positioned at the intersection of bold, urban energy and serene, natural beauty, Jitni accessories capture the modern-day spirit of luxury, adventure and travel.
“Jitni follows a simple philosophy. We focus on a look, pattern and texture that builds an inner confidence for a woman who loves fashion, but believes in staying true to her unique style,” says CEO and founder, Cynthia Ostroff.
Debuting with pieces in both cashmere and silk/wool blends, the latest additions to the Jitni family are: Fern, Fleur de Lys, Blossom, Lotus, Glen Plaid, Cherries and Thames. Prior to founding Jinti, CEO Ostroff, was founder of Bella Accessories. What started out as a hobby for her quickly turned into a thriving business. She hails from a family with a history of over 50 years in global textiles. She finds inspiration for her designs from her travels abroad. Jitni aims to deliver a selection of scarves that feel as good as they look.
About Jitni:
Jitni is a San Francisco-based accessory shop that specializes in scarves featuring natural colors, breathable fabrics and urban sophistication. Jitni was founded in 2009 and is now available in stores from California and New York to Japan, as well as online. For more information about Jitni please visit us at the New York International Gift Fair (Booth #8249) in the Personal Accessories Section or follow us on Twitter at https:// twitter.com/JitniSF.
