Customization Sells

Many businesses have been creating customized products to feature branded names, locations, images, unique stories, and more. Gift Shop discussed customization with a few manufacturers to learn more about how and why they began offering... more »

Ways to Create an Instore Experience to Wow Millenials and Gen Z

Want to know something strange? Less than one-third of millennial consumers are motivated by advertising — according to a Retail Dive article — and Gen Z is more easily swayed by endorsements from what Forbes... more »

Paging Gift Books

Carrie Kohs of pucciManuli, a children’s store in Ardmore, Pennsylvania, had heard about a dance performance based on the kids’ book “What Do You Do With an Idea?” being staged in Philadelphia. She figured she... more »

Understanding the Mobile Wallet

It used to be that “cash was king,” but many consumers today — especially millennials — rarely carry paper money, and even the idea of using credit cards is an archaic concept to some. In... more »

Mobile Boutiques: Uzuri Mobile Boutique

Uzuri Mobile Boutique has been on the move and selling fashion and accessories since June 2018. Ebone Marlowe opened this mobile portion of her business less than a year ago, but she has been on... more »