Apr 16, 2011
Vitabath Is Back With 17 New Body Washes

PHOENIX, AZ – After more than 50 years as a trusted bath and body brand, Vitabath is poised to reach a whole new generation of women with the introduction of 17 new moisturizing, sulfate and paraben free body washes in a wide variety of fresh, playful fragrances. The brand’s revival will begin with the rollout of Lime Citron Basil, exclusive to Costco, in June 2011, followed by the release of the 16 scent Vitabath Fragrance Collection in July 2011.

“Our new body washes combine the trusted elements of the existing Vitabath brand – rich, nourishing lather and high quality ingredients – with playful packaging and fresh fragrances, and are designed to provide affordable indulgence to a younger, highly savvy demographic,” says Vitabath CEO Richard Neill. “All of our 17 new products offer busy young professional women a way to take some much needed ‘me time’ to relax and reinvigorate while nourishing their skin with vitamins and antioxidants.”

Vitabath’s Lime Citron Basil gelée will retail exclusively at Costco locations in 38 oz bottles for $16.99 beginning on June 1, 2011. The gelée features an enriched, luxurious formula that nourishes the skin with an antioxidant rich vitamin blend and added botanicals. The sophisticated scent features a blend of lime, sparkling citron, sweet basil and patchouli. The product also contains aromatherapy benefits from Lime Extract, as well as Aloe Vera to moisturize the skin and help promote healing.

Launching in July 2011, the Vitabath Fragrance Collection includes 16 body washes, retailing for $9.99 each, in four fragrance profiles: Spa Day, In Bloom, Fruit Fanatic and Cupcake Couture. Each body wash in the collection features a nourishing blend of Vitamins A, B3, C, E and Pro-Vitamin B5, as well as an antioxidant superfruit blend. The line will be available at Fred Meyer, Ricky’s Beauty, Harmon Discount and Bed Bath & Beyond stores, as well as other locations.

Vitabath’s classic family of products has been unequaled in skin cleansing and conditioning for more than 50 years. The line pampers consumers with nourishing vitamins, natural extracts and four rich fragrances: Original Spring Green™, Plus For Dry Skin™, Fresh Citrus Twist™ and Spa Skin Therapy™. Each fragrance is available in a range of products including the popular Moisturizing Bath & Shower Gelée, a concentrated shower gelée with incredible performance and twice the active ingredients of competitor brands, as well as Gelée Soap, Shea Butter Hand Crème, Moisturizing Lotion and Exfoliating Sugar Scrub. The products are available at Bon-Ton, Sears and select pharmacies and gift shops.

About Vitabath:

For more than 50 years, consumers have trusted the Vitabath brand for unparalleled skin cleansing and conditioning. Vitabath’s quality ingredients and rich fragrances indulge the senses and nourish the skin, resulting in a relaxing, yet invigorating, at-home spa experience. This year, the brand will be revitalized with the introduction of two moisturizing, natural body wash lines in a wide variety of fresh, playful fragrances. Vitabath is manufactured and distributed by Rich Brands, LLC, formerly known as Esscentual Brands, LLC. Rich Brands was founded in 2007 and is headquartered in Phoenix, Arizona.

Please contact Rachel Colley at 646-430-5647 or rcolley@js2comm.com for any inquiries, image and interview requests.

Social Connections

Monday inspiration for a productive week brought to you from the fall issue of Gift Shop
Have you met our friends in Atlanta? Check out @simplyputpaper @soworthloving @sugarboodesigns @craftedwestside in the new fall issue of Gift Shop
Register now for Christmasworld 2017! Visit the leading international trade show for all of your seasonal and holiday decorative needs in Frankfurt, Germany. And now you can find fresh flowers and floral decorations at Floradecora, which is held parallel to Christmasworld. So sign up today (Sponsored)
Nice logo for the fall shopping season. Well done Newport, RI. Reposted from @soapandwaternewport
😍🎃😍 repost from @glitterville
When the weather turns cold, turn up the heat with @pennacookpeppers salsas and pepper jellies. They're amazing!
Has your new issue arrived?! I think this one may have my favorite picks yet - I know I say that every time but for real, there are awesome products in this issue! @sweetwaterdecor @hedgren_global @jayteskeleatherco
Coming soon to a mailbox near you @fidostitch
It's Wednesday, we wear pink ~ or at least we crush on pink pineapples
Monday motivation... (I highly recommend the Rhonna Designs app for creating cool images like this one @rhonnafarrer
Natural materials and colors set a perfect table for autumn. Check out some of our favorites in the summer issue

Upcoming Trade Shows

October 27, 2016 - October 29, 2016

Mega Show – Part 2

Hong Kong,
November 1, 2016 - November 5, 2016

International Gift Exposition in the Smokies

Pigeon Forge & Seiverville, TN
November 2, 2016 - November 5, 2016

Smoky Mountain Gift Show

Gatlinburg, TN
November 3, 2016 - November 6, 2016

Mid-South Jewelry and Accessories Fair

Memphis, TN
November 11, 2016 - November 14, 2016

International Jewelry and Merchandise Show

New Orleans, LA
75 Applewood Drive, Suite A
PO Box 128
Sparta, MI 49345
Coming soon to a mailbox near you @fidostitch
Interested in reading the print edition of Gift Shop? Preview our digital edition »

Get one year of Gift Shop in both print and digital editions for just $30.

Subscribe Today »

website development by deyo designs