Fall 2009

Fall Forecast By Patricia Call

Parties in Store

Products that make entertaining easy, elegant and ecologically sustainable will continue to promote sales. Display tables set with layered tablecloths, multiple napkins in one ring, and surprising color combinations will work well to sell your merchandise. If there is plenty of color in your shop, create a monochromatic table, in any color family, with simple splashes of color. In-store demonstrations create a social atmosphere and stimulate buying.

Resources

1. Boston International
800.637.5061
BostonInternational.com

2. Chalkboard China
866.774.0109
ChalkboardChina.com

3. Grant Dawson Collections
877.432.8751
GrantDawsonCollections.com

4. Golden Hill Studio
716.945.0436
GoldenHillStudio.com

Patricia Call

Call is a chairholder and sits on the Board of Directors of the Color Marketing Group, an international non-profit organization based in Alexandria, VA, devoted to the effective marketing of color. Call is also a color and trends forecaster and consultant. She is a member of the American Society of Interior Designers.