May 22, 2008

Wellspring Partners with Shopatron

Lancaster, PA – Wellspring, the company that brings fun and function to every day life, has partnered with Shopatron to meet the needs of both the consumer wishing to purchase Wellspring product while supporting the independent gift retailer.

Shopatron is a service that enables retailers to fulfill orders that consumers place on the Wellspring website. Consumers visit the Wellspring site, and go through the online shopping process as normal. Instead of Wellspring fulfilling the order, Shopatron redirects it to a participating retailer to pick, pack and ship. Shopatron alerts retailers via email about orders that match their profile or that may be located nearby. Matching stock to available orders takes mere minutes, and automation tools are available.

Because Shopatron was designed to fit into any retailer’s workflow and store environment, it works for retailers of all sizes and all stocking depths. The size of the store does not matter as Shopatron can deliver extra sales. Signing up is totally free and carries no commitment. To join Shopatron absolutely free, retailers should visit http://www.shopatron.com/signup.

Wellspring is one of the first in the gift industry to drive consumer sales through independent gift retailers using Shopatron.

Wellspring’s President, Trip van Roden says, “Shopatron is a complete win-win for our independent retailer base and the consumer who wants to purchase Wellspring online or who can’t readily find Wellspring product. We think this answers the question of how to get product into consumers’ hands while supporting our independent retailer base. We have had a number of retailers who use Shopatron and who have signed up early with us who love it. It gives them one more way to sell product that they are already selling.”

Wellspring is a family-owned business since 1980. It is based in Lancaster, Penn. and creates on trend gifts and stationery that bring art and organization to every day life. Wellspring products are both functional and fun and can be used as gifts can be used for all occasions.

For additional information, call Wellspring at 800.533.3561, email gifts@wellspringgift.com, or visit www.wellspringgift.com. Wellspring is a member of Gift and Home Trade Association.