National Stationery Show Seminars, Daily Demos and Events Combine to Create Comprehensive Market Experience
White Plains, NY – Dynamic seminars and interactive demonstrations – including a pre-Show webinar series, paper crafting seminar track, round table discussions, product trend forecasting and a two-part internet strategy program – will set the stage for a comprehensive professional development opportunity at the National Stationery Show, running May 18-21, 2008. In addition, an “On the Town” event, Opening Night Party and the 20th annual International Greeting Card Awards will extend networking into the evening hours.
“While new products, resources and emerging trends take center stage at this premier event, education continues to be a vital part of the overall market experience,” said Patti Stracher, show manager. “The seminar lineup presents a unique opportunity for both attendees and exhibitors to learn from noted industry experts and implement these proven strategies in their everyday business practices. Taking advantage of the programs offered during the National Stationery Show is an excellent way to propel your business to the next level.”
Tuesday, February 12, 2008 – Pre-Show Program
Exhibitor Webinar – Marketing
1:00 – 2:00 pm EST
In this interactive webinar, National Stationery Show exhibitors will dial-in and log-on for a candid discussion and presentation about effectively marketing their presence at the Show. Presented by Michael Johnston of I Business Forum and National Stationery Show Manager Patti Stracher, exhibitors will learn how to promote their participation in the market both prior to and following the Show, how to ask for and close a sale, how to attract the attention of attending trade press and more. Cost is $20 in advance. Exhibitors purchasing the entire three-part webinar series will receive one webinar free of charge.
Tuesday, March 4, 2008 – Pre-Show Program
Exhibitor Webinar – Operations
1:00 – 2:00 pm EST
In this interactive webinar, National Stationery Show exhibitors will dial-in and log-on to learn about operations and logistics of the industry’s premier trade show. Mike Ruberry, vice president of operations for GLM, a dmg world media company, and Bill Martin from Freeman, will discuss shipping to and from the Show, the move-in process/logistics, electricity, labor, handling fees, flame-proofing and the GLM setup manual. Cost is $20 in advance. Exhibitors purchasing the entire three-part webinar series will receive one webinar free of charge.
Tuesday, March 25, 2008 – Pre-Show Program
Exhibitor Webinar – Display
1:00 – 2:00 pm ESTIn this interactive webinar, National Stationery Show exhibitors will dial-in and log-on to learn about creating the most visually-appealing and effective booth space. Presented by Mike Oleskow of Modus Operandi, participants will learn about lighting themes, colors, visual merchandising and much more. Cost is $20 in advance. Exhibitors purchasing the entire three-part webinar series will receive one webinar free of charge.
Monday, May 5, 2008 – Pre-Show Program
New Buyer Webinar
1:00 – 2:00 pm EST
Sponsored by Party & Paper Retailer magazine
In this interactive webinar, National Stationery Show attendees will dial-in and log-on to learn how to prepare for the National Stationery Show, including what to bring, how to shop the Show efficiently and effectively, how to place orders and how to follow-up with exhibitors after the Show. Elaine Stillman of Penny Laine Papers will explain what new buyers should know from the exhibitor’s point of view, and Hannah Rodewald of The Pleasure of Your Company will offer advice based on her years of buying experience. The program will be moderated by National Stationery Show Manager Patti Stracher and Party & Paper Retailer Stationery Correspondent Sarah Schwartz. All participants will receive online access to GLM’s New Buyer Handbook, as well as a complimentary one-year subscription to Party & Paper Retailer. Cost is $20 in advance. Deadline to register is April 28, 2008.
Sunday, May 18, 2008
Product Trends
9:00 – 10:00 am
Jacob K. Javits Convention Center, Room 1C02/03
Sponsored by Party & Paper Retailer magazine
Join Sarah Schwartz, stationery correspondent for Great American Publishing’s Party & Paper Retailer magazine, for an engaging look at emerging trends for the coming seasons. During this seminar, participants will learn how lifestyle trends are translating into the stationery industry; pertinent currents in color, pattern, function, material and texture; and cross-merchandising ideas. Accompanying her presentation, a slide show of new and creative resources found on the Show floor, will be presented. Tickets are $20 in advance and $30 onsite. This seminar will be offered a second time from 10:30 – 11:30 am, on Sunday, May 18.
Product Trends
10:30 – 11:30 am
Jacob K. Javits Convention Center, Room 1C02/03
Sponsored by Party & Paper Retailer magazine
Join Sarah Schwarz, stationery correspondent for Great American Publishing, for an engaging look at emerging trends for the coming seasons. During this seminar, participants will learn how lifestyle trends are translating into the stationery industry; pertinent currents in color, pattern, function, material and texture; and cross-merchandising ideas. Accompanying her presentation, a slide show of new and creative resources found on the Show floor will be presented. Tickets are $20 in advance and $30 onsite. Tickets are $20 in advance and $30 onsite.
Daily Demo: Personalizing Stationery Products
11:30 am – 12:15 pm
Jacob K. Javits Convention Center, Crystal Palace Lobby
Join GREETINGS etc. for an interactive demonstration of personalizing stationery products, presented by Hambly Studios. This year’s Daily Demo series theme is “Creating Ideas to Take Back to Your Store” and will feature a make-and-take project for participants. The Daily Demo will take place in the Demo Theater, located in the Crystal Palace Lobby.
9 Steps to a Profitable Website
1:30 – 3:00 pm
Jacob K. Javits Convention Center, Room 1C02/03
This program will take participants step-by-step through the process of developing a profitable web site for their business. It will cut a path through the confusing technology and map out a direct route to success on the Internet. The program will include insight on choosing and acquiring a domain name, planning and designing a user-friendly Web site, choosing a hosting company and marketing a Web site. Presented by C S Wurzberger of Premiere Web Services.com. Tickets are $20 in advance and $30 onsite.
Daily Demo: Personalizing Stationery Products
2:30 – 3:15 pm
Jacob K. Javits Convention Center, Crystal Palace Lobby
Join GREETINGS etc. for an interactive demonstration of personalizing stationery products, presented by Three Designing Women. This year’s Daily Demo series theme is “Creating Ideas to Take Back to Your Store” and will feature a make-and-take project for participants. The Daily Demo will take place in the Demo Theater, located in the Crystal Palace Lobby.
9 Steps to E-Commerce Success: Selling Your Products Online
3:30 – 4:30 pm
Jacob K. Javits Convention Center, Room 1C02/03
This program will take participants step-by-step through the process of developing a profitable Web site and will educate about the basics of launching an e-commerce site. Participants will learn how to plan and design a user-friendly Web site, market a Web site and sell products online. Presented by C S Wurzberger of Premiere Web Services.com. Tickets are $20 in advance and $30 onsite.
Opening Night Party
6:30 – 9:30 pm
Rainbow Room, 49 West 49th Street (between 5th and 6th Avenues), New York City
Celebrate the opening of the 62nd annual National Stationery Show from the 65th floor of Rockefeller Center. Attendees will enjoy an evening of hors d’oeuvres, dancing and open bar while enjoying breath-taking views of Manhattan from the famous Rainbow Room. Complimentary shuttle service will be provided from the Jacob K. Javits Convention Center to the Rainbow Room. Tickets are available on a first come, first served basis for $65 per person, or $800 for a corporate table of 10.
Monday, May 19, 2008
A Conversation with Andrea Grossman
8:15 – 9:00 am
Jacob K. Javits Convention Center, Room 1C02/03
Scrapbook Retailer Executive Editor Beth Mauro sits down with Andrea Grossman, president of Mrs. Grossman’s Paper Company, to discuss the success of the company and how it evolved to become “America’s favorite sticker company.” Tickets are $35 in advance and $40 onsite. Program fee includes breakfast as well as the “Understanding the Scrapbooker” seminar immediately following this program.
Understanding the Scrapbooker
9:00 – 10:00 am
Jacob K. Javits Convention Center, Room 1C02/03
Sponsored by Scrapbook Retailer magazine
In this session, Scrapbook Retailer Executive Editor Beth Mauro and Memory Makers Executive Editor Beth Williams will profile scrapbook consumers and their different needs depending on their level of experience. They will highlight current trends and opportunities for stationery retailers to reach out to this customer base. Tickets are $35 in advance and $40 onsite and include the preceding breakfast presentation.
Daily Demo: Creating a Stationery Gift Basket
11:30 am – 12:15 pm
Jacob K. Javits Convention Center, Crystal Palace Lobby
Join GREETINGS etc. for an interactive demonstration of creating a stationery gift basket, presented by The Gift Wrap Company. This year’s Daily Demo series theme is “Creating Ideas to Take Back to Your Store” and will feature a make-and-take project for participants. The Daily Demo will take place in the Demo Theater, located in the Crystal Palace Lobby.
Wedding Trends for 2008
11:00 am – 12:00 pm
Jacob K. Javits Convention Center, Room 1C02/03
Christa Vagnozzi, senior editor of The Knot, will reveal the year’s hottest wedding trends. She will discuss unexpected color combos, cultural twists on the typical wedding, styled catering presentations, seating arrangements, signature cocktail bars and more. She also will provide insight into how the stationery community can build relationships and better serve the engaged consumer. Tickets are $20 in advance and $30 onsite.
Direct Marketing Secrets for Your Store
1:30 – 3:00 pm
Jacob K. Javits Convention Center, Room 1C02/03
David Ogilvy said “if it doesn’t sell, it’s not creative.” If your store is stunning and your products are perfect, your bottom line should look amazing, too! But in today’s hyper-competitive, oversaturated marketplace, mediocre promotions and “me-too” marketing just don’t cut it. Direct marketing guru Jon Goldman will show participants how to get noticed and get results. Participants will discover how to leverage their marketing budget by targeting only qualified “hungry fish”; make powerful offers with “irresistible bait”; use premiums, freemiums and creative mailers to boost response rates; and create wildly creative marketing materials that generate buzz and excitement. Tickets are $20 in advance and $30 onsite.
Daily Demo: Creating a Stationery Gift Basket
2:30 – 3:15 pm
Jacob K. Javits Convention Center, Crystal Palace Lobby
Join GREETINGS etc. for an interactive demonstration of creating a stationery gift basket, presented by She She Me. This year’s Daily Demo series theme is “Creating Ideas to Take Back to Your Store” and will feature a make-and-take project for participants. The Daily Demo will take place in the Demo Theater, located in the Crystal Palace Lobby.
Retailer Roundtables: How to Increase Your Store’s Profits in 2008
3:30 – 4:30 pm
Jacob K. Javits Convention Center, 3D Glass Room
Sponsored by Gift Shop magazine
Rotate throughout the room sharing and learning from your industry peers. At each table, participants will share their thoughts on topics including marketing, buying strategies, top product lines, staffing and visual merchandising. Participants will walk away with great new strategies and winning ideas. Please bring plenty of business cards for networking. Moderated by Gift Shop magazine Publisher Patricia Norins. Tickets are $20 in advance and $30 onsite.
20th Annual International Greeting Card Awards
The Capitale, 130 Bowery at Grand Street, New York City
7:00 – 10:00 pm
Celebrating 20 years of the social stationery industry’s most creative minds, the Greeting Card Association once again will host the International Greeting Card Awards on Monday evening during the Show. Otherwise known as the LOUIES, the program recognizes ingenuity and originality with awards such as “Card of the Year.” Sponsorship and ticket information are available by contacting the Greeting Card Association, at (202) 393-1778. Additional information is available online at www.greetingcard.org.
Tuesday, May 20, 2008
101 Workshop: Identifying, Recruiting, Supporting, Paying and Retaining RepsA special program for manufacturers’ reps and exhibitors.
8:00 – 9:00 am
Jacob K. Javits Convention Center, Room 1C02/03
Join manufacturers’ representative Meryl Hooker of Meryl Hooker Sales and Tim Mikkelson of MikWright Greeting Cards for a candid discussion about recruiting, supporting, paying and retaining representatives for small card manufacturers. In-depth discussion will include both manufacturers’ and representatives’ expectations, including territory management, account management, communication, handling competing lines, commissions, in-house support, quotas and sales goals. Tickets are $20 in advance and $30 onsite.
Daily Demo: Crafting Holiday Accessories
11:30 am – 12:15 pm
Jacob K. Javits Convention Center, Crystal Palace LobbyJ
oin GREETINGS etc. for an interactive demonstration of crafting holiday accessories, presented by Savoir Faire. This year’s Daily Demo series theme is “Creating Ideas to Take Back to Your Store” and will feature a make-and-take project for participants. The Daily Demo will take place in the Demo Theater, located in the Crystal Palace Lobby.
There’s Gold in Scrapbooking
11:00 am – 12:00 pm
Jacob K. Javits Convention Center, Room 1C02/03
Sponsored by Scrapbook Retailer magazine
In this panel session led by Scrapbook Retailer Executive Editor Beth Mauro, scrapbook product suppliers will identify opportunities for retailers to maximize the use of scrapbooking and stationery products by paper crafters. Ideas for in-store education and proactive communication with this audience will be discussed. Tickets are $20 in advance and $30 onsite.
Visual Merchandising 101
1:30 – 3:00 pm
Jacob K. Javits Convention Center, Room 1C02/03
It’s been said that you can’t learn to paint until you can draw. This seminar offers the basics in good visual presentation for new as well as seasoned retailers. It includes design, display, colors, merchandising techniques and window displays. It’s a great reminder to some and an excellent learning tool for all. This seminar also will include sensory and emotional retailing. While our sense of sight is a great motivator in the shopping experience, the actual impulse to purchase involves several senses at once. This seminar will introduce practical ways of adding sensory experiences into a retail environment.
