Sep 10, 2007

Recall Repercussions: Hot Toys will be Even Hotter this Holiday SeasonBy BusinessWire.com

West Chester, Pa.–Parents have been waiting in line for the “must-have” gifts for years (remember Cabbage Patch Dolls?), but this year consumers should expect even more out-of-stock toys, frazzled parents and disappointed children than ever. Although customers are likely to blame the store for being out of a hot toy, the reality is: the supplier is the one who is out.

Jane Hoffer, president and CEO of Prescient Applied Intelligence, Inc. (OTCBB:PPID), a leading supplier of advanced commerce and supply chain solutions, gives some insight into why certain toys will be flying off the shelves faster this year: “Because of the recent recalls on toys and scrutiny of imported toy products, concerned parents who want to stay away from toys with paint and magnets will be looking more toward stuffed toys and dolls, ever-popular electronics and board games.”

Toy sales have been on the rise, creating a greater demand for toys in general. According to the Toy Industry Association, the toy industry as a whole showed an increase in sales for the first time in years, bringing in $22.3 billion in sales last year, a 0.3 percent increase from 2005.

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