Jun 18, 2008

Key West Aloe Launches Go Aloe Children’s Line

KEY WEST, Fla. – Key West Aloe has introduced its Go Aloe line, the company’s first-ever aloe-based products for children. Like Key West Aloe’s other products, which use pure, pharmaceutical-quality, highly concentrated aloe gel as their base ingredient, the children’s line is designed to care for young skin in fragrances little ones will love.

The Go Aloe line includes a bath gel and a shampoo/conditioner, both with 20 percent aloe; a glittery hand-and-body lotion with 50 percent aloe and Vitamin E; a hair detangling spray; and a 94 percent aloe hydrating mist. Each product is offered in three mouthwatering, kid-inspired fragrances: watermelon, grape and green apple.

“Children’s products have been the most consistent request from our very devoted customer base,” said Nalin Patel, Key West Aloe’s president and CEO. “We’re delighted to be able to respond to those requests, and are very excited about the quality and breadth of the new line. Kids – and parents – will love the products.”

In addition, Key West Aloe has introduced family-friendly anti-bacterial hand soaps in key lime, mango and lemon eucalyptus fragrances.

Retail customers can purchase the new Go Aloe children’s products, as well as Key West Aloe’s other skincare, sun care, spa, and bath and beauty products, at the company’s flagship store in Key West, Fla., through its quarterly catalog and via the company’s Web site, www.keywestaloe.com. Key West Aloe does not test its products on animals.

About Key West Aloe
Key West Aloe was established in 1971 by Frank Romano, the owner of a cosmetic production facility in New York, after suffering severe sunburn while vacationing in Key West, Fla. When juice from an aloe plant was applied to Romano’s burn, he received immediate relief and experienced no blisters, peeling or scarring. The event prompted Romano to create his own cosmetics company, which now offers more than 200 luxurious skincare, sun care, spa, and bath and beauty products distributed to more than 100,000 retail customers and more than 80 hotels, spas and specialty boutique shops worldwide.