Stirrings Launches First Digital Advertising Campaign
(Fall River, MA) – Stirrings, the leading innovative cocktailing brand, is launching their first ever digital advertising campaign, which plans to generate over 11 million national impressions between August and December 2008. Stirrings ads are slated to run on sites including Epicurious, Food & Wine, AOL Food and Glam.com.
Stirrings’ ad campaign, which will include taglines such as “You Are What You Serve,” “Beer and Wine Are So Last Year,” “Like Takeout from your Favorite Bar” and “Make it a Big Night In,” among others, will target consumers who are planning their late summer and holiday at-home entertaining. The messaging is meant to show how quality cocktails can easily elevate any at-home entertaining occasion. Stirrings is strategically launching their ad campaign during the key cocktail consumption periods, late summer and the holiday season.
In conjunction with their advertising campaign, Stirrings will be relaunching its website (stirrings.com) in September to include enhanced features such as entertaining content, improved cocktail recipe search functionality, Lifestyle and Entertainment at Home Blogs and more.
“Stirrings is entering its mediatic phase. We provide a great premium all-natural solution to enjoying great cocktails both at home and away and it is the right time to drive this awareness amongst consumers and retail outlets nationwide,” says Mauro Pennella, Stirrings’ Chief Marketing Officer. Spreading Stirrings’ messaging in high profile and targeted media outlets will inevitably generate consumer interest and boost sales for our retail partners during top consumption months and beyond.”
Stirrings also continues to raise the bar this holiday season by providing gourmet retailers with an assortment of premium cocktailing gifts. With a selection of grab-and-go sets showcasing a vibrant blend of delicious flavors, Stirrings’ holiday gift sets are ideal to give and to receive.
About Stirrings: Established in Nantucket in 1997, Stirrings is the world leader in premium all-natural cocktail mixers – sold in over 32 countries. An innovative company, Stirrings redefines the way people enjoy cocktails in all occasions, by the magic of its simplicity and its superior ingredients. Stirrings uses the finest real fruit juice, triple-filtered water and cane sugar to create a diverse collection of super- and ultra-premium Cocktail Mixers, Rimmer brand cocktail garnishes, Bar Ingredients and Cocktail Sodas. Stirrings’ products are perfect for stylish as well as casual entertaining, allowing anyone to create restaurant-quality, cutting-edge cocktails at home, and giving bartenders and professional mixologists a superior palette to work with. Find Stirrings at select gourmet specialty stores and liquor stores, lifestyle emporiums, fine dining and drinking establishments, and online. For more information and tips on creating your own magic, visit www.stirrings.com.
