Jul 9, 2009

The Purple Tree moves next doorBy Randy HansonHudsonStarObserver.com

The Purple Tree gift shop has moved a couple of doors south to a bigger store at 516 Second St.

The family-owned and operated business has gone from 287 square feet of selling space that was “cramped, cramped, cramped,” in the words of manager Sarah Bruch, to a shop of almost 1,100 square feet.

The biggest advantage of the new shop, Sarah says, is the obvious one. She has more room to display the T-shirts, women’s clothing, accessories, jewelry, handbags, food items, bath products, candles, greeting cards and more that The Purple Tree has to offer.

The retail shop opened by Dan and Liz Bruch and their daughters in November 2007 isn’t your typical business.

“It’s a store with a purpose,” says Liz. “It’s a life mission, really, I think for all of us.”

“We’re kind of a new wave of business in that we aren’t looking primarily at our bottom line – although we recognize that without the bottom line we can’t stay in business,” Dan adds. “We’re looking at selling products that improve the lives of others. If it weren’t for that, we wouldn’t be in this.”

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