Retailer Survey Results to be Revealed at 2009 GHTA Conference
Grand Rapids, Mich. – How do retailers respond to catalogs, email campaigns, show invitations, press releases and telemarketing? What are the most effective marketing communications tools, according to retailers? The Gift and Home Trade Association’s Retail Advisory Board (RAB) will address these questions, and dozens of others, during a keynote session at the 7th Annual GHTA Conference, which will be held in Phoenix/Chandler, Arizona, November 19-21.
The RAB, which is the retailer education branch of the GHTA, fostering dialogue between GHTA members and retailers, is currently gathering responses from an in-depth retailer survey, the results of which will be shared for the first time at the 2009 GHTA Conference.
To take the survey, retailers must click on the link below, following the easy instructions and completing the survey prior to November 11, 2009.
Are your sales reps and manufacturers listening to you? Retailer Survey http://www.surveymonkey.com/s.aspx?sm=BHPeXHO2_2b2EQAwWFq5P3Cg_3d_3d.
A description of the keynote session is below:
Retailer “Buyology” 101, GHTA’s Retail Advisory Board
This session will focus on “Marketing to Retailers,” sharing the “dos” and “don’ts” and other tips on how to best allocate, utilize and recoup marketing dollars to reach retailers most effectively. The GHTA’s Retail Advisory Board (RAB) will provide a detailed overview of their retailer study, outlining the purpose of the study, as well as the methods of study, to conference attendees. The RAB will also provide a detailed analysis of the results, including their significance to vendors and sales agencies.
The session will be moderated by Benno Duenkelsbuehler, founder and managing principal of (re)ALIGN for Results, LLC, an interim management and advisory firm which serves retailers, distributors, and service companies. (re)ALIGN develops/executes innovative branding and strategic plans that create leadership alignment, market clarity and a customer-centric infrastructure to create and harvest more demand and profitability for its clients. For more information, please visit www.reALIGNforResults.com.
To register for the 2009 GHTA Conference, Stampede to Excellence: Reining in the Wild Frontier of Our Changing Industry, or for more information, please visit the Conference website at http://www.giftandhome.org/cms/Home/Conference_2009.php, or contact the GHTA via phone at 877.600.4872 or email at info@giftandhome.org.
About the GIFT AND HOME Trade Association:
GHTA is the gift and home industry’s non-profit professional trade association formed to help vendors, sales agencies and industry affiliates work together to improve relationships. GHTA’s mission is to lead and transform the gift and home industry to ensure its long-term health and viability. GHTA has four major initiatives: to educate sales professionals; to understand and educate the industry on opportunities for technological efficiencies; to support and cultivate the industry’s independent retailers; and to understand and educate the industry on showroom/trade show costs, statistics, schedules, opportunities and preferences. GHTA can be reached by email at info@giftandhome.org. For more information on the GIFT AND HOME Trade Association visit www.giftandhome.org.
