Designworks Collective launches new gift brand Hijinx
Designworks Collective announced the launch of Hijinx, a new lifestyle brand bringing a playful yet purposeful approach to modern gifting.
Featuring a carefully curated assortment of beauty, stationery and giftable goods designed to spark joy, Hijinx is rooted in the belief that life should be filled with small moments of delight — the kind that make you smile or brighten someone else’s day.
The brand celebrates modern femininity with a spirited edge, expressed through uplifting color palettes and design-led products that feel both joyful and intentional. Whether treating yourself, discovering the perfect present, or elevating the everyday, Hijinx offers collections that are as enjoyable to give as they are to keep.
Looking ahead, Hijinx aims to establish a distinct voice within the contemporary gifting space, centered on self-expression, color and personality. In response to the growing demand for emotionally resonant, discovery-led brands, Hijinx will continue to expand collections designed for gifting, self-treating and joyful moments at home — all while staying true to its core belief: making life feel a little less ordinary.
The launch reflects Designworks Collective’s ongoing commitment to diversifying its portfolio and expanding into complementary lifestyle categories. Hijinx can be found in the Designworks Collective Showroom on the 17th floor, Bldg 2, AmericasMart and will be represented by our amazing rep network across the country.
