Caffco’s 2009-2010 Objectives Target Independent and Specialty Retail Marketplace
Montgomery, AL – While many manufacturers are retreating in the face of today’s unsettled market conditions, Caffco is pulling out all the stops to let the independent retail marketplace know about the exciting products and strong customer service the company offers. “The talented and dedicated people on Caffco’s team are working hand in hand to provide the products, programs, services and marketing tools to support our sales effort with independents,” says CEO Lamar Thompson.
Part of Caffco’s teamwork philosophy has been achieved with the addition of Chad Beasley as Caffco’s National Sales Manager for the independent and specialty retail markets. Effective December 1, 2009 Beasley came to Caffco with an extensive sales background in this market segment. Most recently, he served as OneCoast’s Southeastern Regional Sales Manager. “Chad has a proven track record in building sales, both as an independent sales rep and in directing the efforts of other reps to be more successful on the road and at shows,” Thompson says.
Caffco initiated its goal of becoming a leading marketplace vendor earlier this year, with the hiring of Tim Matt, Product Development/Designer. Matt coordinates the development and presentation of Caffco’s independent line. His previous experience combines product development stints as an executive and manager with home decor and seasonal product vendors including Transpac Imports, Clay Art, Pacific Rim and Three Jays.
In other company news, Betsy Spivey’s role as National Sales Manager/Marketing Manager has been realigned to focus added attention on the firm’s marketing efforts and national accounts. “In her marketing role, Betsy will work with Chad to provide programs and marketing tools to support our sales efforts with the independent retailing sector,” Thompson says.
In January 2010, Caffco will open its new 5,700-square-foot showroom on the 17th floor in Atlanta’s Gift Building. “We believe this showroom will help Caffco get closer to our independent customers while featuring fresh, unique designs from new and existing designers,” Thompson says.
For additional information about Caffco International, contact the company at 800.390.1193 or www.caffco.com. Caffco’s new Atlanta showroom is located at AmericasMart, Building #2, Suite 1710.
About Caffco International: For over 50 years, Caffco International has been dedicated to providing design, quality, service and selection of the highest caliber. Caffco’s exclusive research, product development team and marketing staff offer a broad range of beautiful, original home and garden items. Because the firm owns its own manufacturing facility, Caffco has the ability to oversee the entire manufacturing process. Caffco customer service members are well trained in quickly and thoroughly meeting customer needs and requests.
