Jun 3, 2010
The Southern Link of GA Acquires Fox Premier Sales

Atlanta, GA — The Southern Link, a progressive leading sales agency celebrating 25 years in the gift and home décor industry, is pleased to announce its acquisition of Fox Premier Sales, a highly successful manufacturer’s representative group. Fox Premier will conduct business under its current name, continue with its present sales force, and operate their showroom in Atlanta.

“We are always looking for growth opportunities and better ways to serve our customers and vendors, so it was natural for us to align with a solid agency like Fox Premier Sales as part of our proactive business philosophy,” states Fred Rosenkampff, CEO of The Southern Link of Ga. The company has a history of solid acquisitions and expansions: A buy out of McAlexander & Associates in 2002 helped form Link 2 Sales, and an acquisition of Southern Exposure’s sales team and vendors established Southern Link Home in 2009. Fox Premier is the latest group that will add strength to an impressive company. Rosenkampff goes on to say “One of the greatest outcomes of this acquisition will be the incredible strength of our combined management and key account teams to complement our solid sales force. We will have 5 sales managers, each with more than 20 years of sales experience, and 8 key account managers. Their complementary talents and combined experience will enable us to maximize sales and service for our valued partners in business.”

The Southern Link of GA was established in 1985 and has experienced solid growth each year. This industry heavyweight features 59 regional sales managers covering 10 states and has set the standard by supplying the best selection of gifts, home décor, women’s accessories and licensed products. The company is known for its loyal sales reps, company policies that are unique to the industry, and service to a tremendous selection of retail outlets. The agency is comprised of The Southern Link, Link 2 Sales and Southern Link Home. Now, Fox Premier Sales will be a welcome addition to the “Link Family”. Fox Premier Sales is one of the most well-respected manufacturer representative groups in the country. The showroom is a favorite amongst retailers and they are known for their dedication to the success of their customers and “Southern hospitality.” The combining of these two competing businesses will help strengthen the three entities of the gift trade in the Southeast: retailers, vendors and sales agents.

“Our companies have always been good, friendly competitors”, notes Marc Rice, President of Fox Premier Sales. “In addition, we’ve always enjoyed a mutual trust and respect that extends far beyond any normal competitive situation. Over time we realized much of our style, passions and beliefs complemented each other. We also realized our business goals were quite similar.” Rice, who will continue to lead his group then adds,” It made sense to combine our efforts as we work to create something special for our people, our vendor partners and most importantly, our retail partners. I consider it a privilege and honor to be a part of The Southern Link.”

For more information about The Southern Link (AmericasMart, Bldg 2, Suites 1610 thru 1619) phone: 800.877.5465 (LINK) or visit www.thesouthernlink.com. Information on Link 2 Sales (AmericasMart, Bldg 2, suite 1600) phone: 866-303-5465 (LINK) or visit www.link2sales.com. Southern Link Home (AmericasMart, Bldg 2, suite 1607) phone: 800.877.5465 (LINK) or www.southernlinkhome.com. For more information on Fox Premier Sales (AmericasMart Bldg 2, suite 1417) phone: 800,241.6348 or visit www.foxpremiersales.com

About The Southern Link of GA
Celebrating its 25th anniversary, The Southern Link of GA employees have followed the vision of their founder, Fred Rosenkampff, Sr. His vision: A highly professional sales organization representing a diverse selection of both classic and on-trend companies in the gift/home décor industry. The vision continues today as the company strives to be the most admired and respected sales agency in the country through hard work, honest values and relationships. Comprised of The Southern Link, Link 2 Sales, Southern Link Home and Key Sales; the agency has multiple ways of offering a wide selection of product lines and services for retailers and vendors . The company is constantly evolving in the wholesale to retail sales environment while staying true to core values established 25 years ago.

About Fox Premier Sales
Renowned for its “Southern Hospitality”, Fox Premier Sales’ regional sales managers are dedicated to the success of their retail partners. This is the mission statement of the team and their philosophy is “Dedicated to your success.” The entire team works towards a common goal: “To achieve success in all facets of the business partnership.” By practicing these principles, the agency has quickly become a force in the Southeast and has experienced a rapid ascent in this market.




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