Aurora’s Travel Focused Collection Asks “Are We There Yet?”
Pico Rivera, CA – Aurora World Inc. (www.auroragift.com) celebrating its 30th Anniversary this year, is helping parents gear up for summer travel with a line of plush accessories based on one of the company’s top selling characters, Cheeky Charlie™. Developed particularly for boys and girls ages three to seven years old, Aurora’s “Are We There Yet” collection features Cheeky and his jungle buddies as plush, backpacks, neck rests and even “My Name Is” ID tags.
“This will be Aurora’s top travel and destination collection. It was designed to keep kids comfortable, safe and happy before, during and after their trips in the car, bus, train or airplane,” says Michael Kessler, Aurora’s SVP of sales and marketing. “The initial response following the winter gift shows was overwhelming. We are already working to develop new ‘Are We There Yet’ collections for later this year and 2012.”
The collection features Cheeky Charlie and Gerome the Giraffe bean-filled plush (11.5″, MSRP: $11); Cheeky and Gerome “Keep Me Comfy” Neck Rests (10″, MSRP: $13); and four fully functional “By My Side” Backpacks (Cheeky, Gerome, Lion and Panda; 12″, MSRP: $17). Kessler says, “Parents will appreciate the precious ‘My Name Is’ ID Tags, available in a six style assortment including monkey, giraffe, lion, shark, panda and gator. “Each has a clip for hanging on a belt loop or backpack for example.”
For more information, please visit www.auroragift.com
email info@auroragift.com or call 888-287-6722
Shop Aurora online at http://shop.auroragift.com or more than 25,000 retail outlets worldwide.
Find Aurora on Facebook: www.facebook.com/auroraworld
About Aurora World Inc. Aurora World, Inc.(www.auroragift.com), celebrating its 30th anniversary in 2011, is a leading manufacturer and supplier of high quality, competitively priced plush toys and gifts. Aurora’s name reflects its extensive product lines and growing influence in the worldwide marketplace, as well as its international manufacturing, R&D and distribution resources. Founded in 1981, the Korean company with headquarters in the United States, United Kingdom, Hong Kong and Germany, has ascended quickly to become a respected leader in the world’s toy and gift character and contents industry. Aurora created the international plush toy phenomenon – YooHoo & Friends™ – and its corresponding free, interactive web site (www.yoohoofriends.com), appealing to young children and tweens alike. The company sells its products via a wide variety of retailers including major zoos, high-end toy stores such as Learning Express, top gift chains such as Hallmark and Claire’s as well as hospital gift shops, fine florists, candy stores and gift/stationery stores worldwide.
Media Contact:
Dan Grody
Tellem Worldwide
310.313.3444
“dgrody@tellem.com
