Thirty Year Retail Vet Shares Twitter Secrets For Retailers
World Wide Web—Tweet, tweet! Calling all retailers to tweet with an article in national trade magazine Gift Shop’s spring issue edited by Poornima Apte. It is “Twitter 101” and it is just what the retail doctor ordered for all those who think their tweeting has become twittering in the dark. Find the article on page 136 of the spring 2011 issue.
Howard-Johnson puts her nearly three decades of retail experience plus oodles more in the fields of journalism, public relations, publishing, and marketing into her HowToDoItFrugally series of book for retailers (http://www.howtodoitfrugally.com/retailers_books.htm). She consults in the three Ps: publishing, promotion, and publicity and is also an award-winning novelist and poet.
Her A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques (www.budurl.com/RetailersGuide) and the second in the series, Frugal and Focused Tweeting for Retailers: Tweaking Your Tweets and Other Tips for Integrating Your Social Media (www.budurl.com/Tweeting4Retailers) are both award winners and the third in the series is Your Blog, Your Business: A Retailer’s Guide to Garnering Customer Loyalty and Sales Online and In Store (www.budurl.com/Blogging4Retailers).
Members of the California legislature and The American Business Women’s Association (ABWA) Impact Council named the author Woman of the Year and Pasadena Weekly also honored her. She is featured on national TV commercials and teaches marketing for UCLA Extension.
Learn more about it the article and the issue on the author’s blog for retailers http://frugalretailing.blogspot.com/2011/04/longing-to-tweet-profitably.html or buy your spring issue of Gift Shop at your favorite newsstand or subscribe at www.giftshop.com.
The author’s Web site is www.howtodoitfrugally.com. Find her three books at a special price on the Gift Shop mall at www.giftshopmag./shop/Carolyn-howard-johnson
