Feb 11, 2012

Retailers Prepare for Valentine’s Day RushBy LaTina EmersonChronicle.Augusta.com

Augusta, GA – As Valentine’s Day approaches, many shoppers will make a last-minute dash to the store for gifts.

Jewelry stores, florists and other retailers are accustomed to consumers’ last-minute shopping habits for Valentine’s Day.

According to Next Jump, a New York-based company that administers rewards programs for 90,000 corporations and credit card companies and owns one of the largest consumer databases, 60 percent of last year’s Valentine’s Day purchases were made in the final five days before Feb. 14. Next Jump also found that 70 percent of Valentine’s Day-related shopping on its corporate perks and consumer discount marketplaces was done by men.

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