Pretty Ugly Grants License to Callaway Digital Arts, Inc.
Beginning in April 2012, Pretty UglyTM, LLC will be partnering with Callaway Digital Arts, Inc. to create mobile apps designed around the UGLYDOLL® brand. These interactive apps will be available for Worldwide Distribution.
“Loyalty for the UGLYDOLL brand continues to grow across all age groups and demographics, and we are very pleased to be entering this exciting frontier,” says Alita Friedman, Chief Brand Officer of Pretty Ugly. “Partnering with Callaway Digital Arts, one of the top performers in the new mobile and interactive space, provides us the opportunity to bring the UGLYVERSETM directly to our fans finger tips, and continue to drive the growing excitement for the UGLYDOLL brand.”
CALLWAY DIGITAL ARTS (CDA)
Callaway Digital Arts (CDA) publishes innovative children’s and lifestyle applications for Apple’s iPad, iPhone, and iPod Touch devices. Funded in August 2010 with an investment from Silicon Valley’s Kleiner Perkins Caufield & Byers, we create meaningful digital experiences that transform the way families connect with media and with each other. With a grant from the Department of Education, CDA is also reinventing learning by creating a platform that builds reading and math skills for children ages two through eight. Our apps have reached the number-one spot in Books and have been featured as App of the Week and among Apple’s Best Interactive Story Apps of 2010. For additional information, please visit www.callaway.com.
UGLYDOLL & Pretty Ugly, LLC
David Horvath & Sun-Min Kim created the first UGLYDOLL hand-sewn plush toy in 2001. Since the inception of the first character, WageTM, who David drew on a love letter to Sun-Min, UGLYDOLL has grown into an entire universe of characters, stories, and products for all ages.
The UGLYDOLL brand was launched in 2002 by Pretty Ugly, LLC in Edison, NJ. The property is distinguished by David & Sun-Min‟s unique aesthetic and voice defining „ugly‟ as distinctive and unique. The award-winning UGLYDOLL characters appear in a variety of toys, books, apparel, and other licensed products that are available in thousands of stores, worldwide. For more information, please visit www.uglydolls.com.
Contact:
Teresa Fazio
Teresa@uglydolls.com
45 Fernwood Ave Edison, NJ 08837
P: 908-620-0920
