Aurora Releases New Sea Sparkles Collection
Toy and gift manufacturer Aurora World Inc. (http://www.auroragift.com) unveiled its all new Sea Sparkles collection today, the company announced. The long-awaited line geared for Aurora’s aquarium and museum accounts as well as all fans of the ocean features mermaid-themed dolls, Fancy Pals and a host of sea creatures. Aurora’s Sea Sparkles collection, fashioned using soft, shiny and sparkly material, begins shipping May 1, 2012.
“We are so happy with the final outcome of this highly anticipated product line, and we have created a fantastic counter display that makes a great home for these elegant pieces,” says Michael Kessler, senior vice president of sales and marketing at Aurora. “We incorporated thoughts and suggestions from some of our top accounts and our team delivered what we think is a surefire hit.”
Aurora’s Sea Sparkle Collection includes four mermaid dolls (18″; SRP: $15 each) named Marinna, Morgana, Merissa and Merial. Kessler says, “With our four styles of Sea Sparkles Fancy Pals, you can take the mermaid dolls on the go. The lavender or pink carriers are shaped like shells and conchs (8″, SRP: $15).” A variety of styles and sizes of dolphins, coral clown fish, green sea turtles, seahorses as well as a crab and octopus complete the line (sizes vary; small, medium and large SRP: $7, $13 and $17 respectively).
For more information, please visit http://www.auroragift.com, email info@auroragift.com or call 888-287-6722. Shop Aurora online at http://shop.auroragift.com or more than 25,000 retail outlets worldwide. Find Aurora on Facebook: www.facebook.com/auroraworld.
About Aurora
Aurora World, Inc. (www.auroragift.com) is a leading manufacturer and supplier of high quality, competitively priced plush toys and gifts. Aurora’s name reflects its extensive product lines and growing influence in the worldwide marketplace, as well as its international manufacturing, R&D and distribution resources. Founded in 1981, the Korean company with headquarters also in the United States, United Kingdom and Hong Kong, has ascended quickly to become a respected leader in the world’s toy and gift industry. Aurora created the international plush toy phenomenon – YooHoo & Friends™ – and its corresponding free, interactive web site (www.yoohoofriends.com), appealing to young children and tweens alike. The company sells its products via a wide variety of retailers including major zoos, high-end toy stores such as Learning Express, top gift chains such as Hallmark and Claire’s as well as hospital gift shops, fine florists, candy stores and gift/stationery stores worldwide.
