May 7, 2012

Social Media Can Work a TweetBy Brooke WhatnallHeraldSun.com.au

SOCIAL media is helping businesses boost their bottom line as they build new customer relationships and market their products and services.

Research by American Express shows 72 per cent of Australian business owners have embraced social media platforms such as Facebook and Twitter.

The greatest benefit is building relationships with customers, say 55 per cent of them.

Social media is also helping generate new leads (52 per cent), market products and services (50 per cent) and respond to customer inquiries (32 per cent).

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