New Boutique: Foggy Notions
San Francisco, CA – A former post office might not seem like the most obvious spot to open a hip little gift shop in the Inner Richmond, but to part-time photographer Alissa Anderson, its allure was obvious: an intimate floor plan, high ceilings and loads of beautiful light.
“I like that there’s opportunity here,” says Anderson, who lives nearby. “I think this building has the potential to become something really cool.”
Foggy Notion is a good start. With just a little paint and some beautiful reclaimed wood fixtures, it already looks as if a major transformation is under way. Since moving in, she has managed to draw fresh faces out to the neighborhood, hosting pop-up vintage clothing sales and a handful of other events that cut through the usual gloom.
