The Time is Ripe: New Watch Area at Ambiente 2013
Ambiente is the world’s leading trade fair for products for the home and furnishing, for the table, kitchen and household, and for gift ideas. The exhibits include high-grade home and furnishing accessories, trendy gift articles, fashion accessories and jewellery. Renowned for its range of costume and genuine jewellery, the Carat product segment will be supplemented by watches from 2013. Prominently located in the jewellery hall, the new watches area will contribute to the development of the broad range of products already to be seen at Ambiente. This will make the fair even more attractive for buyers because, from 2013, they will be able to order watches as supplementary products in addition to articles from the Giving, Living and Dining sections. Thus, the new watches area will not only be of interest to jewellery stores and jewellers but also to buyers from classic lifestyle and design shops, interior and furnishing boutiques, clothing and gift boutiques and museum shops and galleries.
With this innovation, Ambiente aims to give buyers the chance to order items that perfectly complement their main assortment. Watch manufacturers benefit not only from the large number of international trade visitors but also from the extensive, cross-sector attention that only the world’s most important consumer-goods fair can offer.
“The new watches area is a reaction to requirements and developments on both sides of the market – the increased interest being shown by manufacturers and the demand by trade visitors for a range of watches that will enable them to expand or round off their assortments”, says Nicolette Naumann, Vice President Ambiente / Tendence. This will make the highly diverse and differentiated range of products to be seen at Ambiente, the world’s most important international consumer-goods fair, more extensive than ever before.
Ambiente, the leading international trade fair
Ambiente is the leading international trade fair for products for the table, kitchen, household, giving and decorating, as well as for home and furnishing accessories. For five days at the beginning of the business year, more than 4,500 exhibitors from 87 countries occupied some 330,000 square metres of exhibition space to show what consumers will be able to see in shops around the world throughout the year. However, Ambiente is a must not only for the range of products, which is unrivalled in terms of both depth and breadth. The world’s leading consumer-goods fair, which this year attracted around 140,000 trade visitors from over 160 countries, was also distinguished by a wide variety of events, promotional programmes for young people, trend presentations and awards ceremonies.
Background information on Messe Frankfurt
With a turnover of € 467.5 million and 1,725 employees worldwide, Messe Frankfurt is Germany’s biggest trade-fair organiser. The Messe Frankfurt Group has a global network of 28 subsidiaries and around 50 international Sales Partners, giving it a presence for its customers in more than 150 countries. Events ‘made by Messe Frankfurt’ take place at more than 30 locations around the globe. In 2011, Messe Frankfurt organised 100 trade fairs, of which more than half took place outside Germany Messe Frankfurt’s exhibition grounds, featuring 578,000 square metres, are currently home to ten exhibition halls and an adjacent Congress Centre. The company is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent.
For more information, please visit our website at: www.messefrankfurt.com
