Ambiente Trends for 2013: Atmosphere of Well-being and Naturalness in Demand
“Welcome to the jungle”. This is the title under which the consumer-goods trends for the 2013 season will be presented. The trend scouts from renowned design consultants bora.herke.palmisano, who have offices in Frankfurt and Berlin, will lead you on a safe path through this jungle of different styles. For Ambiente 2013, they have distilled a variety of international influences from the worlds of product design, fashion, architecture and art into four overall trends. Within these trends, the design team will provide some concrete examples of the new colours, shapes, patterns and materials that the future holds: “There is a deep-seated desire to give expression to feelings, emotions and one’s own personality. Hence, we want to present the new season’s trends from the individual’s point of view. At the same time, however, there is a desire for well-being, for peace and quiet, which is reflected by a yearning for nature”, says Claudia Herke from design consultants bora.herke.palmisano.
The expert trend consultants at bora.herke.palmisano will be staging the four overall trends in a display in Galleria 1 and will bring the various styles tangibly to life, using several hundred products from the Ambiente exhibitors’ latest collections. The four trends, “blossom field”, “classic ground”, “eccentric domain” and “contrasting sphere” give an overview of the key styles in the world of consumer goods.
Just how easily the contrasts between poetry and practicality can sit side by side is shown by “blossom field”. Romantic floral patterns in pastel shades, playful shapes and delicate materials go hand in hand with understated modernity. This includes home textiles with graphic patterns and clear stripes, lattice structures and chrome. The colour palette ranges from intense rose-red to delicate pastel shades with black and white providing a neutral counterpoint.
With “classic ground”, an elegant urban lifestyle is characterised by the use of traditional, high-quality designs that, with tasteful arrangements, manage to create a tidy, comfortable ambience. Rich orange and cool blue deliberately disrupt the neutrality of greys and browns, lending a touch of retro and that certain extra something.
The “eccentric domain” trend is all about extravagance, decadence and glamour: decorative shapes, unusual patterns, extraordinary surface effects and extravagant accents in pink, jade and plum. The antique and the surreal are combined with one another with amused and amusing detachment.
With “contrasting sphere”, there is a captivating contrast between dry, porous textures and brilliant gloss. Colours of the desert range from light sandy colours and golden ochres to dark brown. Natural materials, traditional hand-crafted work and innovative high-tech processes create an atmosphere full of tension, an effect that is both familiar and futuristic at one and the same time.
Exclusive lectures at Ambiente on current trends.
The impressively staged display in Galleria 1 provides an identifiable picture of the four overall trends. And the trend forecasts are made even more tangible and comprehensible in the talks given by the trio of design consultants at bora.herke.palmisano. With inspirational illustrations and valuable information for the trade on the current market, the talks are a perfect complement to the display and take place every day at 12 noon and 3.00 p.m. in room Symmetrie 2.
Design consultants bora.herke.palmisano
“bora.herke.palmisano Stilbüro” is the name of a team of designers, who have earned an international reputation in the consumer-goods sector. Their unerringly accurate trend predictions are in great demand worldwide. With a keen feeling for their material and enormous experience, Claudia Herke, Cem Bora and Annetta Palmisano constantly analyse the design currents worldwide. It is from these observations that they develop their trend predictions for Ambiente, which they then present in an impressive Trend Show.
Note for journalists:
You will find further information and high-resolution photographs of Ambiente on the internet at www.ambiente.messefrankfurt.com/journalisten.
Ambiente, the leading international trade fair
Ambiente is the leading international trade fair for products for the table, kitchen, household, giving and decorating, as well as for home and furnishing accessories. For five days at the beginning of the business year, more than 4,500 exhibitors from 87 countries occupied some 330,000 square metres of exhibition space to show what consumers will be able to see in shops around the world throughout the year. However, Ambiente is a must not only for the range of products, which is unrivalled in terms of both depth and breadth. The world’s leading consumer-goods fair, which this year attracted around 140,000 trade visitors from over 160 countries, was also distinguished by a wide variety of events, promotional programmes for young people, trend presentations and awards ceremonies.
Background information on Messe Frankfurt
With a turnover of € 467.5 million and 1,725 employees worldwide, Messe Frankfurt is Germany’s biggest trade-fair organiser. The Messe Frankfurt Group has a global network of 28 subsidiaries and around 50 international Sales Partners, giving it a presence for its customers in more than 150 countries. Events ‘made by Messe Frankfurt’ take place at more than 30 locations around the globe. In 2011, Messe Frankfurt organised 100 trade fairs, of which more than half took place outside Germany Messe Frankfurt’s exhibition grounds, featuring 578,000 square metres, are currently home to ten exhibition halls and an adjacent Congress Centre. The company is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent. For more information, please visit our website at: www.messefrankfurt.com
