Oct 2, 2012

Local Business, ‘Mob’ MentalityBy Kate RogersSmallbusiness.FoxBusiness.com

First there were flash mobs, filled with mass choreography and energetic dancers. Then cash mobs, where local campaigns brought customers into the “shop small effort.” This past week, Cash Mobs and Restaurant.com promoted the first-ever dish mobs, where four cities around the country hosted customers in a push to eat at local small restaurants.

Andrew Samtoy, co-founder of Cash Mobs, said the idea came from the cash mob movement, and the campaign grew organically. Cash Mobs reached out to Restaurant.com, which promoted the effort in St. Louis, Chicago, Cleveland and Denver.

Since it was the first time trying the local push with restaurants, Samtoy said Cash Mobs and Restaurant.com partnered with one restaurant in each city for the first campaign.

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