Oct 9, 2012

California Market Center Becomes an Industry Partner of The American Society of Interior Designers

The California Market Center (CMC) is elated to announce its newly minted membership with prominent industry organization American Society of Interior Designers (ASID). Founded in 1975, the American Society of Interior Designers is the oldest, largest and leading professional organization for interior designers, boasting more than 30,000 members in a network of 48 chapters throughout the United States and Canada. ASID inspires and enriches its members by promoting the value of interior design, while providing indispensable knowledge and experiences that build relationships. By becoming an ASID Industry Partner, it is reinforcing the CMC’s aggressive mission to further expand the Design Center, cementing the CMC’s position as a premier destination for interior designers, architects, and hospitality specifiers on the West Coast.

“As the core of the interior design profession, ASID is eager to welcome the prestigious California Market Center as a key participant,” said Katherine Fern, President of ASID Los Angeles. “It has been long been known that Los Angeles leads design, interiors, architecture, graphics, and fashion. As a new Industry Partner, The CMC Design Center will synergistically extend our mutual leadership in the eyes of the public, as well throughout the design community.”

ASID is a community of people driven by a common love for design and committed to the belief that interior design, as a service to people, is a powerful, multi-faceted profession that can positively change people’s lives. Through education, knowledge sharing, advocacy, community building and outreach, the Society strives to advance the interior design profession and, in the process, to demonstrate and celebrate the power of design to positively change people’s lives.

“ASID is the Gold Standard for Interior Design professional designations” says Penny Haptor, of Haptor Barrett. “Haptor Barrett, as an Industry Partner, has always placed great value in our alliance and support of this organization. The benefits of ASID not only apply to the designers who affiliate themselves with this society but also to Trade Showrooms and other businesses in the design community. Ultimately this all benefits the consumer who, when looking for the professional services of an Interior Designer, can have the confidence that his or her designer has met the educational and professional standards of ASID. Our Design Center will benefit by ASID members knowing that we acknowledge and support their relevance in the home furnishings industry and that as a center in its beginning stage, we have chosen to align ourselves with an organization that is committed to professionalism and high integrity. ”

Gerry Seibel, Vice President of New Business Development for Gift and Home shared in Katherine and Penny’s excitement, saying: “We are honored to be an industry partner with ASID. This relationship reinforces our efforts to establish the CMC as a prominent design center for Los Angeles interior designers.”

For more information on the American Society of Interior Designers, please visit their website at www.asid.org. For more information about the CMC Design Center, please visit our website at www.californiamarketcenter.com/designcenter.