Oct 31, 2012

Think SmallBy Kevan Goff-ParkerOKGazette.com

Holiday shopping ignites on Black Friday, when post-Thanksgiving shoppers mob big-box retail stores at ungodly hours to score major discounts.

The following Cyber Monday offers its own e-commerce steals.

So, what to do on the Saturday in between? Celebrate a relatively new American shopping holiday, of course.

Small Business Saturday, created by American Express in 2010, encouraged more than 100 million shoppers last year to shop at independently owned small businesses. Promoted through social media, public relations and an advertising campaign, the credit card company founded the themed day as an outreach to small business owners.

Read complete article »