May 8, 2013

We’re Spending More on Mom this Mother’s Day, Retail Groups SayBy Martha C. WhiteCNBC.com

This Mother’s Day, moms are getting more love than last year—sometimes even from those who aren’t their children.

Ninety-two percent of Americans plan to celebrate Mother’s Day this year, according to a survey conducted by Brand Keys.

“This is your mom you’re talking about,” said Brand Keys founder and president Robert Passikoff. “There’s a very big emotional connection.”

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