‘Neighborhood Champions’ Rally Support for Small Business Saturday
With less than a month to go, small businesses across the country are starting to gear up for Small Business Saturday, one of their busiest days of the year.
To help businesses prepare for this year’s fourth annual event, American Express has created a Neighborhood Champions program as a way to organize local events in communities throughout the country.
“Last year, thousands of small businesses from around all over the country took ownership of Small Business Saturday and consumers responded,” said Mary Ann Fitzmaurice Reilly, senior vice president at American Express OPEN. “Based on our research, we believe the day can be even more successful when businesses band together to make Small Business Saturday a true celebration for the neighborhoods they support.”
