Judges Get Ready for Best Product Awards at Scotland’s Trade Fair
The Best Product Awards at Scotland’s Trade Fair 2014 have just been launched with an excellent line-up of judges with a wealth of expertise between them.
Nancy Smillie, owner and founder of Nancy Smillie gift, jewellery and furniture shops in Glasgow, Fiona Fabian, Owner of Papyrus gift shops and Lyndsey Dennis, Editor of Gift Focus magazine will judge the hundreds of entries to select the best products in the Show.
Exhibitors are asked to submit a product on set-up day of the Show into one of the four categories – Home and Giftware, Jewellery and Fashion Accessories, Clothing and Textiles and Launch Gallery. The judges will then judge the awards at the opening of the Show.
The products are judged on their originality, commercial appeal and value for money. The Scotland’s Trade Fair Best Product Awards are recognised industry-wide by retailers as a mark of achievement and are an excellent marketing tool for the winners. Both winners and runners up will be able to use the specially-designed logo in all their marketing material plus a certificate to be displayed on their stand. Each winner will receive two metres of free stand for the 2015 Show.
Last year’s winner of the Jewellery and Fashion Accessories award Maggie Lord of Skaramanda, who won for her Tartan Scotty Dog brooch said: “We have seen a big increase in the number of orders for this brooch and I have been continually producing them all year. I have used the award on POS material and on the website and have attracted new customers and had many more orders from existing ones so it has been nothing but good for the business.”
Mark Saunders of Springboard Events who are organising the Show said: “These awards have grown in terms of exposure and kudos. Many retailers deliberately make the Best Product Award winners their first port of call at the Show and they have allowed the winners to greatly increase awareness of their products. In the tough markets of today industry recognised products are an asset to sales.”
