Merchants: ‘Shop Small’ Campaign a Success
Johnstown, PA – lack Friday, with its frigid, early morning lines and eye-catching doorbusters, is the same every year. The underlying themes are “save big, shop big.”
This year, more consumers than ever before chose to “shop small” on Saturday.
The newest post-Thanksgiving shopping hype holiday, Small Business Saturday, has begun to find legs of its own, according to a national survey, and local business owners are reaping the benefits.
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