Melrose International Rep Starts New Selling Trend
Melrose International representative, Gina Lempa of the Chicagoland area, has started a new selling trend. On Monday, May 19, five independent representatives from various companies will come together to offer area retailers a one-day shopping experience unlike any other.
“This is an ‘old school’ idea brought forward with an ‘on trend’ twist. I love networking and connecting people, so it was a natural idea for me to pull together several good, dedicated road reps in one location so that our mutual customers could place orders with multiple companies at one convenient location,” Gina explained. After finding inspiration from traditional retail pop-up shops, Gina’s idea blossomed with the help of some additional representatives, and together they’ve come up with the very first Reps Pop Up event.
Together they are creating what appears to be a mini show – complete with light refreshments, raffle prizes and the opportunity for customers to not only place orders, but also meet new reps and find new lines. The event’s extended hours will accommodate retailers both before and after their store hours.
The Reps Pop-Up Event will be held on Monday, May 19 in Geneva, Illinois featuring five reps and three mobile showrooms, plus a chance to win raffle prizes by some of the Gift Marts and major industry trade publications.
“So far the response has been tremendous,” explains Gina. “My vision is that this goes so well, and our customers find it so valuable, that they ask us to Pop Up again in another area around Chicago.” With each event she hopes to add additional reps and lines, while also reaching more retailers.
Future locations and dates to be “popped up”.
