Introducing New York Botanical Garden by Chesapeake Bay Candle and New Spring 2015 Collections For the Chesapeake Bay Candle and Alassis Brands
Pacific Trade International (PTI), the global multi-branded home fragrance company, announces New York Botanical Garden by Chesapeake Bay Candle®, a new collection of botanical scents and designs inspired by the grounds, architecture, and rare illustrated works of The New York Botanical Garden (NYBG). “We are very mindful of the creative synergy and brand reach of the partnerships we build,” said Mei Xu, Creator and CEO. PTI has worked with world-renowned fragrance houses over the past twenty years; this collaboration reinforces the company’s commitment to provide nature-inspired and destination-driven home fragrances that offer a journey through scent. In addition to the collection with NYBG, new Spring 2015 products for Chesapeake Bay Candle® and Alassis® will debut at The Atlanta International Gift and Home Furnishings Market® (January 6-13, 2015).
“We look forward to sharing our new products, as we have evolved into a multi-branded high fragrance and home décor business, delivering a quality experience to consumers globally,” said Xu, adding that “in the last twenty years, we have produced 300 million candles – enough to light-up one for each family on this continent!”
Chesapeake Bay Candle has partnered with NYBG on a finely fragranced collection to celebrate the exceptional beauty and unique artistry of the Garden’s rare archival holdings, and to share with consumers, through fragrance, the magnificent botanicals found in its diverse living collections. The Spring 2015 collection includes: Sweet Azalea, Verbena Basil, Provence Rose, Water Blossom, and a seasonal Peony Bouquet. The collection features fragranced candles, including: filled 2-wick jars, pillars, 3-wick ceramic vessels, votive sets, and gold travel tins. Products also include a ceramic reed diffuser, wax melts, and an iconic Conservatory warmer. A percentage of the proceeds from every New York Botanical Garden® brand purchase benefits plant research, habitat conservation, horticulture, and education. “Our partnership with NYBG is truly special and meaningful to our company as we celebrate fine garden fragrances and the rare archival collections of the Garden’s LuEster T. Mertz Library, which contain illustrated works dating back as far as the 12th century,” said Xu.
Chesapeake Bay Candle, celebrating twenty years of extraordinary fragrances, introduces its Heritage Collection. The fragrances provide peace and serenity emanating from the open shoreline of the Chesapeake Bay – calmness at the sight of open water, and a peaceful tranquility that brings perspective and relaxation to your home. Drawing upon inspiration from Maryland’s idyllic shoreline, this line contains fragrances inspired by local botanicals and fruits including sea grass, magnolia, bergamot, rosemary, sage, and more. Set in stylish, natural packaging, the collection of ten fragrances features filled candles (jars and boxed vessels), votive sets, tea lights, ceramic wax warmer/wax melts, double wick and small travel tins.
Enjoy the sweet smell of spring with Alassis’ two new captivating and sophisticated scents: Blush Orchid & Plum and Verbena & Cedar. Blush Orchid & Plum’s scent mingles with mysterious notes of pomegranate and Sicilian ruby orange – taking you on a journey to authentic gardens along the Mediterranean coastline. Verbena & Cedar transports you to a picturesque Italian village nestled above the sea, with fresh accords of verbena, wild bergamot, and crisp orange zest filling the air. The collection features exquisite 3-wick, large 2-wick, and 1-wick filled candles, available in elegant hand-blown art glass, reed diffusers, and travel tins.
“Our journey is just beginning as we deliver more home fragrances globally with a clear consumer product-centric approach,” Xu adds. All three of the new collections will become available at select retailers nationwide and through the Chesapeake Bay Candle and Alassis online sites beginning in Spring 2015.
Pacific Trade International
Pacific Trade International (PTI) is a fully integrated, multi-branded, global innovator of high fragrance, fragrance technology, and home décor products. Brands include: Chesapeake Bay Candle®, synonymous with stylish design and unique, nature-inspired fragrances from Maryland’s idyllic shoreline; Alassis®, an exclusive collection of fragrances inspired by sophisticated early Mediterranean civilizations, cultures, and gardens; and, New York Botanical Garden by Chesapeake Bay Candle®, a collection of botanical scents and designs inspired by the grounds, architecture, and rare illustrated works of The New York Botanical Garden. With operational headquarters based in Rockville, Maryland, PTI has five global locations and employs more than two thousand people worldwide. Please visit us at Chesapeake Bay Candle (www.chesapeakebaycandle.com) and Alassis (www. alassis.com).
For more information contact:
Sandra Kowalchek, PR and Marketing Manager
Pacific Trade International
mail: skowalchek@ptilink.com
Tel: 240-485-3478
