Winter 2020

Bath and Body Products with Feminine Appeal By Debbie Eisele

Feminine bath and body products are always appealing, and here is what some of the makers noted about trends in this category for 2020.

>>ALSO SEE: Meet the Maker: FarmHouse Fresh

Product Trends

Dionis sees growth in the foot product category and bath + body products with citrus scents.

B. Witching Bath Co. sees consumer interest in hemp, CBD and homeopathic ingredients, and product with light floral fragrances blended with hemp and herbal scents are popular. 

Rinse Bath + Body sees simplified beauty is the latest movement with less ingredients, fragrances and the amount of product needed for usage. 

Walton Wood Farm believes more masculine, earthy scents are on tap with subtle undertones, and no flowery, strong fragrances.

>> ALSO SEE: Masculine Appeal: Bath and body products gear up to pamper and cater to men in 2020

Debbie Eisele

Debbie Eisele is the former managing editor for Gift Shop Plus, Stationery Trends and a variety of special issue publications, including: The Guide, Holiday Shop, Celebrations & Occasions and Waterfront Living.