Feb 27, 2023

Avanti Press to distribute NIQUEA.D in North America

Brand creator and creative visionary Dominique Schurman’s NIQUEA.D lifestyle brand of greeting cards and stationery will be exclusively distributed to the North American retail trade by greeting card publisher Avanti Press in cooperation with Schurman’s recently established licensing partnership with Calendar Holdings.

Living in California as a first-generation American, the NIQUEA.D brand was influenced by Dominique’s European heritage and love of nature. The products have been inspired by people and moments that have touched her life through emotion, laughter and tears — qualities born of the heart that have become the soul of the brand, according to the company.

Avanti Press adds NIQUEA.D to its current ensemble of Avanti, America and A*Press greeting card brands. Avanti will fully support existing NIQUEA.D retail customers effective March 15 in the U.S. and effective June 1 in Canada.

Appointments for the expanded Avanti Press multi-brand retail ensemble program will begin in June.

Calendar Holdings serves as the licensee of NIQUEA.D and will serve the NIQUEA.D direct-to-consumer marketplace through its various e-commerce platforms.